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    Marketing Director - Doral, United States - Miami Design District

    Miami Design District
    Miami Design District Doral, United States

    3 weeks ago

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    Description
    Essential Duties and Responsibilities


    • Plan and implement a strategic, overall marketing and communications program.
    • Participate in annual marketing meeting with ownership and vendors and present marketing initiatives for the year.
    • Create supplemental marketing plans for tenants as requested including free and paid initiatives to support and promote the brand.
    • Create enhanced marketing plans for the MDD as needed.
    • Work within the allocated budget and consider the goals in determining best media partners (print/outdoor/digital) to create a yearly media plan.
    • Negotiate rates, schedule and added value with media partners.
    • Key contact for all publications we currently advertise and media companies.
    • POC for all advertising cold calls. Review and respond to advertising proposals.
    • Research and secure new opportunities for advertising in local, national and global markets within the advertising budget and effectively reaches our target audience.
    • Oversee strategy for advertising on all digital platforms, inclusive of SEO, google advertising, social media advertising, and other digital advertising opportunities such as with print publications, etc.
    • Work with internal graphics team and branding agency partner to determine creative for each initiative. Provide approval on all creative.
    • Determine marketing and creative needs (such as ads, direct mail pieces, eblasts, etc.) and supply creative direction to internal graphics team and/or branding agency partner, prepare briefs, review creative and give feedback to ensure creative and ad campaigns are aligned with the current marketing strategy and effectively reach the desired target audience.
    • POC with branding agency, managing communication and budget allocated to branding agency projects. Attend/lead branding agency calls, respond to branding agency inquiries, review and give feedback on all branding agency projects.
    • Key Marketing contact for Ad Campaigns with branding agency team. Assist with budgeting and scheduling, review photographer + casting recommendations for photo shoots. Assist with payments, invoices and post-production wrap up.
    • Attend calls with the Events and Cultural Programming teams to determine marketing/promo needs.
    • POC with Events and/or Cultural Programming regarding third party or tenant initiatives that require marketing support.
    • Work with in-house curator on new/existing Cultural Programming Initiatives and how to best market cultural programming.
    • Create and execute marketing plans and budgets for all MDD concepted events and cultural programming initiatives.
    • Oversee all marketing relating to events and cultural programming including costs, placements, collateral timelines and distribution. Also responsible for approving creative, copy, reviewing invitations, etc.
    • Participate in Sponsorship / Partner meetings. Create, review and edit decks as needed.
    • POC in the Marketing department both at the corporate and store level.
    • Work with Brand's Corporate Marketing teams on supporting their marketing initiatives and brand exposure.
    • Key marketing contact when a brand first opens in MDD. Guide and assist brands in marketing and promotional support.
    • Maintain an open line of communication with store managers.
    • Conduct store visits, gather traffic/demographic info, gather feedback on MDD initiatives and create reports to be circulated among executive team.
    • Field inquiries from store managers and corporate teams regarding tenant opening updates/construction/events/etc.
    • Work with Associate Director of Digital Marketing and property management in creating the monthly tenant newsletter that goes out to all tenants of the MDD.
    • Send out invitations to events /marketing updates to tenants as needed/requested.
    • Work closely with VP Marketing on budgets, reallocations, forecasting, etc. Responsible for oversight of marketing budget.
    • Review and approve invoices in accounting software platform system.
    • Prepare quarterly report for the Marketing Department that is shared with key executives and stakeholders.
    • Oversee and ensure competitive research and demographics are up-to-date.
    • Participate in PR calls, provide direction as needed. Assist with media requests. Review/edit press releases.

    QUALIFICATIONS

    Required:
    Bachelor's degree with emphasis in marketing, advertising, journalism or business administration. Seven to ten years of marketing or advertising experience.

    Preferred Previous experience in marketing for luxury brands and/or a shopping center with a strong focus on luxury marketing.


    • Position requires flexibility in working hours.
    • Excellent organizational skills.
    • Understanding of existing retail offerings, demographics in trade area and regional market.
    • Strong written and verbal skills.
    • Ability to write, read, analyze and interpret reports, business correspondence and procedures manuals.
    • Ability to effectively present information and respond to questions from management, tenants, clients, customers and the general public.
    • Strategic planning and thinking.
    • Creativity and innovation.
    Other Skills and Abilities


    • Proficient in Microsoft Office applications, budgeting software, asset management software, Web/Internet/e-mail technologies and general computing technology.
    • Ability to prepare and manage a budget.
    • Ability to calculate figures and amounts related to daily job responsibilities.
    • Ability to negotiate with outside vendors to arrive at working arrangements beneficial to the center and its initiatives.
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