- Cultivate and nurture relationships with publishers to understand their business objectives and align them with Blavity 360's product offerings
- Collaborate with publishers to identify revenue growth and expansion opportunities through digital advertising solutions
- Manage direct sold and programmatic advertising for publishers, ensuring optimal performance and delivery
- Utilize Ad Wrapper and Header Bidder technologies to enhance publisher monetization strategies
- Launch digital advertising products on new publishers and facilitate content syndication where applicable
- Guide publishers through the digital sales process, including traditional IO and programmatic (PMP/PG), from pitching to campaign monitoring
- Analyze large data sets and present concise summaries suitable for publishers and executive stakeholders
- Help facilitate month end billing and reconciliation process
- Education: N/A
- Required Experience:
- 3+ years of experience in digital advertising, including digital display and video
- Firm understanding of digital advertising core publisher KPIs (Viewability, VCR, CTR, CPM, RPM, etc.)
- Experience with Google's AdManager 360 MCM connection process
- Experience managing direct sold and programmatic advertising campaigns
- Preferred Experience:
- Experience in a publisher-focused role
- Experience using STAQ and Dashboard technologies
- Technologies:
- Strong understanding of digital advertising technologies and platforms, including AdManager 360 and Google Analytics 4
- Experience working with Ad Wrapper/Header Bidder technology
- Poficiency in Microsoft Office (with emphasis on MS Excel), Google Office Suite, Salesforce, and Asana or comparable project management suite
- Additional Qualifications:
- Proven track record of building and maintaining relationships with publishers across various verticals
- Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
- Comfort with ambiguity and a proven love for transforming unorganized/complex data into rigorously structured, insight-oriented solutions
- High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment
- Excellent communication, negotiation, and presentation skills
- Naturally detail-oriented, with an obsessive need to document and communicate findings
- A healthy appreciation of GIFs and Black culture
- This is a fully remote, U.S.- based role. Occasional travel may be required.
- Candidates must be authorized to work in the U.S.
- Candidates must be available to work in alignment with the Pacific Time Zone at least 50% of the time.
- The annual salary range for this role is $70,000 - $80,000.
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Associate Publisher Account Manager - Los Angeles, United States - Blavity Inc.
Description
Job Description
Job DescriptionBlavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360o, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.
Job Summary:
Blavity Inc. is looking for an Associate Publisher Account Manager to play a crucial role in building and maintaining strong relationships for the Blavity 360 brand with publishers across diverse verticals. This role will leverage expertise in the online advertising space to understand publisher business needs and identify revenue growth opportunities.
This role will report directly to the Director, Publisher Partnerships.
Responsibilities:
Qualifications:
Details:
To apply, please submit your resume and cover letter online at
Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.
Blavity is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate.
Jazz SEO Description (160 characters limit)
The Associate Publisher Account Manager is responsible for supporting publisher relationships, publisher ad optimization, and publisher operations for the Blavity 360 brand.
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