- Execute the visual articulation (style and tone) of brand strategy, initiatives, objectives and goals through best-in-class design solutions.
- Participate in brainstorming sessions with creative design team, in order to generate creative ideas.
- Effectively present creative concepts to internal teams, with thoughtful rationale.
- Maintain knowledge of creative marketing trends and best practices.
- Concept, design and execution of omni-channel assets for print and digital channels (including website and emails with a mobile-first lens).
- Evaluate provided creative briefs to ensure information is understood and actionable prior to executing design work.
- Execute and apply brand style guide elements, including logo, product branding, typography, packaging, photography and activation materials, ensuring consistency with brand positioning.
- Prepare final assets according to specific print production guidelines at high levels of accuracy, efficiency and replication.
- Direct and lead brand and product photo and video shoots (direction, storyboards) with consult of Manager, Creative.
- Collaborate with peers to share best design practices across the organization. Work with copywriters, user experience experts to seamlessly create supporting graphics that will support different types product/content experiences.
- Make proactive recommendations to streamline & improve creative processes.
- Optimize and localize content for Latin America using translations and suitable graphic assets.
- University degree or college diploma in graphic design, art or related field. Bachelor's degree preferred
- 2+ years of experience in a creative/graphic design position, and/or executing digital commercial assets for email, websites, and social media
- Expert knowledge of Adobe Creative Suite including Photoshop, Illustrator, XD and After Effects
- Fluency in both Spanish and English is required
- Highly detail-oriented
- Passionate about design and knowledgeable about the industry, trends, and marketplace
- Strong written, verbal and visual communication skills. Strong presentation skills
- Pragmatic with excellent problem solving and decision-making skills
- Strong interpersonal skills with ability to:
- Demonstrate passion for a brand
- Drive consensus, foster creative collaboration. Team player with enthusiasm
- Work directly with both internal and external partners in a fast-paced, high-volume environment
- Strong time management skills. Demonstrates a high degree of flexibility within tight deadlines
- Basic knowledge of HTML, CSS, basic principles of UX/UI
- Hands-on understanding of front-end development and responsive design preferred
- Video editing/motion graphics experience preferred
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Bilingual Designer - Miami, United States - Yankee Candle
Description
Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Summary
The Designer is an idea-driven conceptual thinker who excels at translating design strategy into creative solutions for cohesive experiences in the omni-channel space across the diverse portfolio of Newell Brands. Expertise includes: content across direct and indirect eCommerce sites, packaging, POP, brand identity, merchandising & collateral. Our designers are empowered to research new ideas, generate sketches, visualize concepts and communicate clear design intent through compelling design solutions. This role has the unique ability to operate on a strategic level to develop world class graphic design that resonates with consumers/customers and builds lasting brand equity across our portfolio. This role supports Latin America so fluency in Spanish is a must.
Responsibilities
Qualifications
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