Social Media Marketing Associate - New York - The TCW Group

Description

Social Media Marketing Associate
Job Location(s)
US-NY-New York
Job ID

Category
Corporate Communications Marketing & Communications
Department
Marketing
Type
Regular Full-Time
Position Summary

TCW is a leading global asset management firm with more than five decades of investment experience and a broad range of products across fixed income, equities, emerging markets, and alternative investments. TCW's clients include many of the world's largest corporate and public pension plans, financial institutions, endowments and foundations, as well as financial advisors and high net worth individuals.

The Social Media Marketing Associate will play a leading role in shaping and executing TCW's social media presence across platforms. This individual will drive strategic planning, content creation, publishing, and community engagement, all while ensuring brand consistency, audience growth, and measurable business impact.

The ideal candidate brings a strong understanding of asset management and the financial services industry, including the ability to translate complex investment insights into social first, digital content that engages institutional investors, financial advisors, and consumers.

Essential Duties

Strategy & Planning:

Lead the development and execution of TCW's social media strategy, including evaluating current platforms, identifying gaps, and shaping an expansion roadmap aligned with firmwide brand, product, and thought leadership priorities.
• Own the creation and management of an integrated social media calendar supporting campaigns across platforms and audiences.
• Partner on opportunities to incorporate paid social into campaigning activities.
• Identify emerging trends, competitor activity, and platform innovations to inform strategic direction and optimize engagement.

Content Development & Publishing:

• Produce high-quality social content (copy, graphics, animations, and short-form video) with a strong design sensibility, while partnering with creative services for larger initiatives.
• Establish scalable creative systems - templates, series concepts, and visual guidelines - to increase speed and consistency.
• Social content should lead across TCW's corporate, brand ambassador, and sales enablement channels.
• Translate complex investment and market insights into clear, engaging, and compliant social narratives that activate TCW's broader thought leadership and content marketing strategy.
• Partner with Marketing leadership (Digital Client Experience, Content Marketing) to ensure all content reflects TCW's voice, adheres to brand and compliance standards, and aligns with broader marketing objectives.
• Partner with content marketing leaders, event teams, and subject matter experts (SMEs) to develop timely, accurate, and compelling social copy that incorporates appropriate calls to action and extends reach.
• Manage the end-to-end compliance process for all social media posts, including the use of Hearsay/Yext.
• Manage social media publishing and workflow tools such as HubSpot, Hearsay/Yext, or similar platforms.

Community Engagement:

• Lead TCW's community management efforts, actively monitoring conversations and engaging with audiences to foster brand trust and visibility.
• Collaborate with internal partners to manage responses, elevate insights, and ensure appropriate engagement.
• Identify and pursue opportunities to amplify TCW thought leaders and content through social interaction and collaboration.
• Oversee TCW's internal spokesperson and brand ambassador initiatives, including content strategy, activation calendars, and performance reporting.
• Partner with distribution leadership to promote and drive adoption of sales facing social selling programs, coordinating a variety of educational and best practice training sessions.

Analytics & Reporting:

• Own social media measurement and reporting, analyzing performance to inform ongoing optimization and future strategy.
• Deliver monthly and quarterly insights that benchmark TCW against peer asset managers and highlight opportunities for growth.
• Translate data into actionable recommendations to enhance content, audience engagement, and paid amplification.

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum of four years of experience in content creation and/or social. Financial services experience is a plus.
• Strong organizational and prioritization skills.
• Excellent verbal, written, and interpersonal communication skills.
• Exceptional attention to detail.
• Ability to work independently and collaboratively in a team environment.
• Analytical mindset and the ability to use data to identify trends and opportunities.
• Digital native with robust knowledge of social media and emerging content platforms.
• Excellent project management skills, with the ability to work on multiple initiatives simultaneously to meet deadlines.

Estimated Compensation:

Base Salary: For an NY based position, the base salary range is $100K - 120K. This is an anticipated range for the base salary only.

Other Compensation: Eligible to be considered for an annual discretionary bonus.

Benefits: Eligible for TCW's comprehensive benefits package.
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