Functional Lead - New York, United States - Dentsu

Description

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

Job Description

The Lead Email Developer consults on, codes, and troubleshoots HTML email messages and related content in support of the digital marketing programs of our clients. They also act as an email subject matter expert and are responsible for a small team of email developers.

Key Responsibilities:

• Develop complex and customized HTML email code that adheres to industry best practices and brand guidelines, and closely matches the original creative design. Additional code-related responsibilities include:
• Consulting on technical capabilities and considerations
• Performing quality checks and peer reviews
• Managing changes and updates
• Scripting for dynamic content, personalization, and segmentation
• Managing HTML content and related assets within clients' email platforms
• Work with email account production managers to coordinate campaign assets
• Display problem-solving skills to address and solve technical problems that arise
• Keep up with industry standards, innovations, and new best practices in email marketing
• Maintain basic knowledge of data as it relates to HTML code, to aid in troubleshooting critical list errors
• Deliver work in a timely fashion, which is crucial in a fast-paced environment
• Demonstrate flexibility by adapting to the evolving needs and priorities of our clients
• Provide career coaching and mentoring for senior email developers
• Act as a point of escalation for senior email developers on the team
• Write technical documentation and establish process, as needed
• Collaborate with other internal team leads—who aren't always technical—to handle escalations and problems that arise
• Contribute to new business development and RFP responses, as needed

Qualifications

• Five to seven years of experience in front-end development or email marketing in a professional environment
• Bachelor's degree in computer science or comparable technical field, or professional experience that demonstrates comparable technical abilities required
• Experience building error-free email campaigns, including responsive HTML emails
• Advanced understanding of web languages and development tools such as HTML, CSS, Photoshop, Dreamweaver, and Bootstrap
• Experience communicating with internal teams as a primary point of contact a plus
• Experience as a coach, mentor, or people manager in a professional environment a plus
• Experience working in Salesforce Marketing Cloud (SFMC) preferred. Other ESP experience (e.g., Adobe Campaign, Oracle Responsys, Oracle Eloqua, Braze) a plus
• Superior attention to detail
• Strong work ethic and a bias toward action- and results-oriented activities
• Passion for learning new skills
• Strong interpersonal communication skills
• Collaborator that is team-centric and understands the importance of client service
• Naturally proactive and highly organized with the ability to turnaround multiple complex projects quickly
• Closely work with internal teams as a subject-matter expert of email development and overall best practices
• Accurately estimate project scope and delivery timelines for client work
• Develop and maintain internal email best practices guides and HTML repositories

Additional Information

The anticipated salary range for this position is $94,000 - $152,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

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Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.