Marketing Coordinator - Bristol, United States - TESCO - The Eastern Specialty Company

Description

Company Overview:

Privately owned since 1904, TESCO (The Eastern Specialty Company) provides innovative products and solutions to the electric utility industry and is the largest manufacturer in our market niche.

We manufacture hundreds of products for electric meter service departments including utility consumables, test equipment, safety equipment, enterprise software and more.

We have offices in Ohio, Texas and Canada with our headquarters and primary manufacturing site in Bristol, PA.


Job Overview:
We are seeking a dynamic Marketing Coordinator to join our marketing team.

Reporting directly to the Director of Marketing, this role requires close collaboration with the sales, service, and product development teams.

As a Marketing Coordinator, you will be responsible for a variety of marketing initiatives, managing projects and processes to guarantee that our website, collateral, and all communications consistently and accurately represent our brand.

This position demands a proactive approach, with a focus on driving value propositions and brand consistency and engagement across all platforms.

Salary:
Per experience


Key Job Responsibilities:

• Develop marketing materials, including brochures, data sheets, white papers, product manuals, and more.
• Manage content creation and updates for the corporate website, utilizing WordPress (strong proficiency preferred).
• Oversee corporate social media accounts to enhance engagement and brand visibility.
• Produce video content, including product overviews and operational instructions.
• Utilize marketing automation systems to create and manage marketing campaigns.
• Provide materials and training for product positioning to sales and service teams.
• Create standardized sales scripts, presentations, and proposals.
• Implement marketing campaigns and advertisements, analyzing their effectiveness.
• Equip channel partners with sales training materials, collateral, and best practices.
• Coordinate logistics and support for trade shows, conferences, and companysponsored events.
• Develop and implement lead generation strategies, defining objectives, targets, and metrics.
• Collaborate with customers to produce case studies, testimonials, and reference materials.
• Conduct competitive market analysis and maintain current competitive intelligence.
• Capture highquality product and event photographs.
• Assist in the creation and distribution of marketing collateral such as brochures, presentations, case studies, and product documentation.
• Assist Human Resources with the organization and execution of internal company events.
• Contribute to the development of comprehensive analytics, including marketing performance, customer insights, and market analysis, to track and enhance business impact.
• Maintain brand consistency across all marketing materials and communications.
• Perform other duties as assigned.

Position Requirements:

• Bachelor's degree in Business, Marketing, or a related field.
• At least 5 years of experience in a B2B marketing role.
• Comprehensive understanding of marketing, sales, and business operations.
• Excellent project management, leadership, and team support capabilities.
• Proven ability to build relationships with seniorlevel executives.
• Exceptional written and verbal communication skills.
• Strong business acumen with solid analytical and problemsolving abilities.
• Willingness to travel up to 10% as needed.

What you will get:

• Equal Employment Opportunity
• Pay and Performance Reviews
• Quarterly Bonus Plan
• Employee Referral Program
• Full HSA medical plan vision plan, dental plan, and prescription plan
• 401(k) retirement plan
• Vacation and sick/personal days
• Nine holidays per year
• Long

- and short-term disability, and term life insurance

• Tuition Assistance

Benefits:

• 401(k)
• 401(k)

matching

• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• B2B marketing: 5 years (preferred)
• WordPress: 2 years (preferred)

Ability to Relocate:

• Bristol, PA 19007: Relocate before starting work (required)

Work Location:
In person