- Serve as the agency's quarterback, able to create the conditions for the creative work to thrive. This senior leader has high emotional intelligence and is able to nurture junior team members as well as client relationships.
- Act as a business partner across multiple clients, using deep knowledge and understanding of the clients' business in order to create the best conditions for the right work to thrive, leading to the success and growth of both our partners and our agency.
- Manage internal teams (direct reports, colleagues and senior team members) with poise, clarity and integrity, building followership across the board.
- Work closely with strategists, planners and creative leaders on the development of marketing and advertising campaigns and programs to achieve client goals.
- Gain the input, opinion, approval and trust of colleagues.
- Navigate agency processes effortlessly and lean on the internal expertise available (across offices) to deliver outstanding creative solutions to a range of business problems.
- Demonstrate fluency in and have the ability to manage and execute the many phases of the creative process: client intake, research, audience analysis, customer journey mapping, brief development, strategy-setting, development of a creative platform, client reviews and approvals, building and production of creative assets and sharing the assets with other key partners.
- Foresee issues before they arise and take pressure off the team by tackling the difficult conversations and knowing when to escalate for support.
- Maintain keen awareness of the value the agency brings to the table for the benefit of clients.
- Have an entrepreneurial mindset and always be on the hunt for growth on accounts, keeping an eye out for client needs and quickly translating those needs into a solution that grows the agency business. Continuously seek new ways to deepen the client relationship.
- 15 years of marketing and advertising experience, preferably within an agency environment or in-house.
- Prior experience developing and implement marketing programs, advertising campaigns, customer journey mapping, paid, earned and owned initiatives, campaign integration, national campaigns with local activations, sponsorship activations, social media initiatives, and multi-channel efforts.
- Bachelor's degree in marketing, advertising or related field.
- Ability to work seamlessly with executive creative directors, art directors, designers, copywriters, planners, strategists and other team members on the development of marketing and advertising campaigns.
- Excellent writer with the ability to draft and edit all types of materials - project briefs, creative briefs, presentations, manifestos, taglines, guidelines, and social and digital content.
- Ability to oversee the work of project managers and, at times, serve as a project manager to ensure work is delivered at the highest quality and on time.
- Proven ability to build rapport with senior client leaders.
- Entrepreneurial spirit with experience contributing to new-business efforts and driving organic growth.
- Demonstrated ability to lead cross-functional teams and run multiple projects at once.
- A solid understanding of business and marketing and advertising strategies.
- Possesses an eager willingness to grow with the organization.
- Extremely detail-oriented and organized.
- Strong overall communication and interpersonal skills.
- A passion for leveraging creativity to solve business challenges.
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Senior Vice President, Advertising/Marketing - Raleigh, United States - FleishmanHillard
Description
FleishmanHillard is a global integrated communications agency delivering transformational outcomes for some of the world's biggest brands. We are seeking a Senior Vice President to serve as a Client Relationship Manager (CRM) and account leader in our Raleigh office. This role will set the strategy and manage and coordinate the marketing and advertising initiatives of a key client from start to finish.
The ideal candidate is an excellent team leader and collaborator. We seek someone with the tenacity, resourcefulness, business sense, proactive curiosity, and cool-headedness to behave like the CEO of their account. Regular interactions with senior-level clients are a critical component of this position, which is focused on developing and implementing marketing and advertising strategies and programs for a business-to-business client whose main audience exhibits behaviors and traits similar to that of a consumer.
The Senior Vice President will touch every aspect of a project in some wayfrom the relationship with the client, to the relationship with the team, and from strategy and finance to creative and production to ensure that a project meets the client's and agency's ambitions to generate great, effective creative work, on time and on budget, and to motivate the team along the way. You will deepen the client relationship and grow their business in a meaningful way. Your day-to-day work will be strategic in nature, developing initiatives and providing creative, practical solutions to client issues.
This role focuses nearly entirely on the marketing and advertising strategies of the client's business, with some focus on capabilities such as earned and social media. The ability and vision to integrate multiple marketing, advertising, and communications tactics - and connect the dots - will be critical to success.
FleishmanHillard is intentional about using diversity, equity, and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. Staying true to our commitment to our people and the communities in which we live and work, we do not discriminate in any aspect of employment on the basis of any characteristic protected by law. As part of our ongoing effort to be the world's most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.
Responsibilities:
We're more motivated by what we can give than what we receive. That holds true for our colleagues, clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best, so we focus on creating belonging for all and caring for the whole person. Because when you belong and have what you need to thrive - both at work and in life - you're free to be you. To pursue your dreams and passions. To be bold and try new things, in the name of personal and professional growth and of work that leads to meaningful progress for the world. So, we respect and support one another amid differences and we acknowledge and celebrate who each of us is. We accept that we don't all have to have the same perspectives, beliefs, background or experiences to do great things together. A combination of our employee experience, industry-leading client work, global community service and contributions to inclusion has earned FleishmanHillard recognition as 2021, 2022 and 2023 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year - The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.
FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees' lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.
FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply - only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call and ask to be connected to Talent Development.
The anticipated U.S. salary range for this position is $110, $231,
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.
Senior Vice President, Advertising/Marketing professionals in Raleigh
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Michael Wimpey
Creative Director & Digital Marketing Strategist