Vice President, Planning - Chicago, United States - Spark Foundry

Spark Foundry

Verified Company

Chicago, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands.

By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies.

We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview:

The Vice President, Planning oversees a team of professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across all media.

This involves the creation, execution and maintenance of marketing plans, unearthing insights to inform the development of plans, and flawless execution on all fronts.

Role Objectives:
Innovation and Growth

Measurably expands utilization of digital, analytics and communication strategy creation capabilities in assigned key account or suite of accounts yearoveryear
Continuously surveys pulse of client and clientindustry needs to prompt and feed innovative ideas/solutions to internal digital, analytics and human experience creation leads
Builds and hones deep and trusting relationships with decisionmakers/influencers at assigned clients to foster new business opportunities
Provides constructive and executable feedback regarding company product to SMEs to drive overall improvements in product quality and identify/influence new product/capability development
Proactively ideates with team and colleagues to produce novel (awardworthy) solutions for clients
May participate in new business pitches as required

Talent Capability/Acquisition and Development

Actively participates in critical assessment of assigned talent at all levels and ensures developmental plans and feedback in place to support motivation, retention of highperformance team members, and manage succession
Seeks opportunities to stay uptodate on technology, tools, techniques, communication software, social media and selfawareness

Global Orientation and Change Management

Champions cultural attributes and continuously strives for diversity and inclusivity of talent to foster healthy culture and broad perspectives in our human experience deliverables for clients
Continuously assesses and challenges company positioning and strategy in global marketplace and relevance to clients to maintain competitive edge
Effectively manages crossfunctional initiatives and relationships and champions SME integration into team
May serve as team lead/member on allagency initiatives

Business Acumen and Fiscal Responsibility

Forecasts, monitors, and maintains health of financial portfolio of assigned clients; attains established revenue growth and OI
Builds/develops financial acumen of team
Models and coaches team how to effectively manage and influence clients to solutions that best meet client's business need and are aligned with our capabilities to effectively and efficiently deliver

Qualifications

10+ years of Digital Media experience for VP level with progressive levels of responsibility and business acumen in marketing and communications, team management and P&L management
Must have Online and Offline media experience, including TV, Display, Search, Social, and Mobile
Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action
Excellent written, verbal and presentation skills effectively presents formal POVs internally and externally
Strong leadership skills and general management orientation
Critical assessor of talent builds and motivates highperforming teams
Demonstrated critical thinking skill and strong problemsolving skills navigates effectively through difficult issues, builds required consensus to drive business needs and results
High resultsorientation, able to effectively juggle and prioritize many competing demands high tolerance to effectively manage change
Able to establish and manage to P&L statement
Team oriented approachable and viewed as coach and mentor to others

Additional Information
This is a hybrid role, requiring three days in-office each week. If you are con