- This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required. However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member.
- Lead development and execution of a strategic, customer lifecycle-driven marketing agenda to drive business outcomes.
- Develops and executes an integrated marketing strategy across all email, direct mail, and digital channels.
- Oversees the development of segmentation and targeted audiences and creates go-to-market plans and business cases for data-driven marketing campaigns.
- Collaborates internally to build, test, send and track marketing campaigns across our core key stages – onboarding, growth, and retention.
- Oversees analyzing audience behavior and marketing campaign effectiveness.
- Distills data and identifies insights for improvements to engagement marketing programs – driving more apps and contracts through our dealer campaigns.
- Defines and explores marketing capabilities (new channels, tactics, promotions, etc.) the organization should utilize to increase engagement.
- Implements team rituals and streamlines operations to ensure timely completion of work and improved visibility for Marketing leadership and cross-functional stakeholders.
- Supports agile rituals – e.g. managing standups, sprint planning.
- Guides and enhances the career and skill development of direct reports.
- Fluent in the economics of our business to understand where marketing creates leverage to drive growth.
- Can synthesize insights to identify new recommendations to improve marketing and business results.
- Experience developing efficient and effective end-to-end journey/campaign strategies.
- Fluent in MarTech with a clear understanding of what capabilities can enable growth.
- Confident with interpreting analysis and structuring analytical requests.
- Hypothesis-led and data-driven in all marketing intent.
- Can break a strategy down into a structured testing plan / learning agenda.
- Can break a strategy down into an actionable plan that accelerates speed to market.
- Highly effective communicator who makes complex ideas easy to understand.
- Self-driven, motivated to help, and able to perform with minimal supervision.
- Thrives on the opportunity to lead and build in white space, collaborate and drive for results.
- Is able to structure and sequence highly complex work.
- Is able to create and operate in a systems level view of marketing.
- Can write and oversee the team's delivery of clear and concise intent documents, creative briefs, test plans, driving continued performance and optimization against KPIs across channels.
- Can manage the details of their own and a cross-functional team's multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
- Skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.
- Thoughtful and compassionate leader who is comfortable flexing between strategy and execution – supporting direct reports and colleagues at all levels.
- Bachelor's Degree in Marketing, Business or Quantitative field such as; Finance, Economics, Physical Sciences, Math, Statistics, Engineering or equivalent experience in key and knowledge areas.
- 8+ years of B2B or B2C lifecycle marketing experience in a marketing organization of at least 20.
- 5+ years of leading marketing teams, including developing talent.
- 3+ years of experience in product marketing, brand management, or performance marketing.
- 2+ years of managing owned channels with a user base of 2MM+ users.
- MBA.
- 3+ years working with marketing technology platforms and tools.
- 3+ years of experience in an agile operating model.
- 3+ years of marketing experience in financial services or other highly regulated industries.
- 3+ years of consulting experience, including strategy development and storytelling.
- 5+ years of experience working with cross-functional teams in a matrixed environment.
- Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work
- Positive by maintaining resiliency and focusing on solutions
- Respectful by collaborating and actively listening
- Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
- Direct by effectively communicating and conveying courage
- Earnest by taking accountability, applying feedback and effectively planning and priority setting
- Identify the Right People by recognizing top talent
- Set Clear Expectations by managing change and directing others
- Train team members and focus on developing talent
- Performance Manage by ensuring accountability and driving results
- Create the Right Environment by establishing trust and managing conflict
- Maintain the Right Number of team members needed to build an effective team
- Remain compliant with our policies processes and legal guidelines
- All other duties as assigned
- Attendance as required by department
-
Lifecycle Marketing Data Analyst
5 days ago
Autodesk Atlanta, United StatesJob Requisition ID # · 24WD78191 French job description to follow/La description de poste en français se trouve plus bas · Position Overview · Join our Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic group spearheading data-led engagements across the full custo ...
-
Lifecycle Marketing Data Analyst
3 weeks ago
Autodesk Atlanta, United StatesJob Requisition ID # · 24WD78191 · French job description to follow/La description de poste en français se trouve plus bas · Position Overview · Join our Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic group spearheading data-led engagements across the full custom ...
-
Lifecycle Marketing Data Analyst
1 week ago
Autodesk Atlanta, United States**Job Requisition ID #** · 24WD78191 · _French job description to follow/La description de poste en franais se trouve plus bas_ · **Position Overview** · Join our Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic group spearheading data-led engagements across th ...
-
Lifecycle Email Marketing Manager
1 week ago
U.S. Bank Atlanta, United StatesAt U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each ...
-
Senior Manager, Dealer Lifecycle Marketing
1 week ago
Credit Acceptance Atlanta, United StatesCredit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, ama ...
-
Senior Manager, Dealer Lifecycle Marketing
1 week ago
Credit Acceptance Atlanta, United StatesCredit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, ama ...
-
Senior Manager, Dealer Lifecycle Marketing
2 weeks ago
Credit Acceptance Atlanta, United StatesCredit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, ama ...
-
S and T-transaction Diligence-transaction
1 week ago
EY Atlanta, United States**Strategy and Transactions (S&T) (Transaction Diligence - Transaction Support) (Manager) (Multiple Positions), Ernst & Young U.S. LLP, Atlanta, GA.** · Serve as a Transaction Support professional to help clients achieve their strategic goals, in acquiring or divesting assets. Ex ...
-
Guidewire Data Conversion
2 weeks ago
PRICE WATERHOUSE COOPERS Atlanta, United StatesA career within Functional and Industry Technologies services will provide you with the opportunity to build secure and new digital experiences for customers, employees, and suppliers. We focus on improving apps or developing new apps for traditional and mobile devices as well as ...
-
Avp, Card Solutions
2 weeks ago
Synchrony Alpharetta, United States**Job Description**: · **Role Summary/Purpose**: · This role is responsible for initiatives related to credit card package content & fulfillment; package design, production of materials (including card design and manufacturing), system configuration strategies, testing & validati ...
-
Terra Hapeville, GA, United States FreelanceAre you looking for a new challenge? We are looking for you · **Your responsibilities** · - Maintenance and monitoring of the product portfolio and responsibility for product groups in the PLM process (Product Lifecycle Management) · - Transfer of market and customer requirements ...
-
Treasury Management Product Manager
1 week ago
Synovus Financial Corp. Atlanta, United StatesJob Summary: · Assists in managing product strategy, as well as driving the tactical aspects of assigned product portfolio to meet the needs of our targeted markets and the strategic goals of Treasury Management. A product manager is responsible for managing product lifecycle pro ...
-
Legal Counsel
3 weeks ago
Intercontinental Exchange, Inc.(ICE) Sandy Springs, United StatesOverview · Job Purpose · Intercontinental Exchange (ICE) is a Fortune 500 company that connects the largest community of participants in all major markets at key phases of the investing, trading, hedging and capital raising lifecycle. Our comprehensive markets, clearing houses an ...
-
Registered Nurse
1 day ago
Piedmont Atlanta Hospital Atlanta, United StatesWork that works for you Continue your nursing career by joining Piedmont's Travel Agency, First Call Staffing Solutions · Piedmont Healthcare has launched First Call Staffing Solutions (FCSS), a unique travel agency that supports the state-wide Piedmont integrated care delivery s ...
-
CRM Manager, Mobile
3 weeks ago
The Home Depot Atlanta, United StatesThis CRM COE Manager position oversees our Lifecycle Triggers and Mobile (SMS and Push) Strategies. This role will be responsible for identifying opportunities to optimize our onboarding and retargeting programs and focus on the continued evolution o Manager, Mobile, Lifecycle, C ...
-
Marketing Contractor
2 weeks ago
Sunrise System Inc Atlanta, United States FreelanceJob title : Marketing Contractor - Telecommunication · Job ID: · Location : ( Remote ) Any US; slight preference to EST · Duration: 6 months (with possible extensions) · Role Summary/Purpose: · The Telecommunication Marketing Contractor will support the Telecommunication Co ...
-
Evercommerce Atlanta, United StatesSenior Customer Success Manager , EverPro - REMOTE, US/CAN · At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 685,000+ customers. As a leading service ...
-
Snior Product Manager
1 day ago
Carrier Atlanta, United StatesCountry: · United States of America · Location: · CAG24: Atlanta Digital Hub 3350 Riverwood Parkway Suite 900, Atlanta, GA, 30339 USA · Carrier Global Corporation, a global leader in intelligent climate and energy solutions is committed to creating solutions that matter for peo ...
-
Change Manager
8 hours ago
Talent Groups Atlanta, United StatesUse of change management tools. · Knowledge of deployment and implementation methodologies (Agile, EDM, infrastructure etc.) of related technical change management experience. · Experience in project management and knowledge of approaches, tools, and phases of the project lifec ...
-
Data Modeler
3 weeks ago
Comptech Associates Atlanta, United StatesPosition:: Data Modeler · Location: Atlanta, GA(Hybrid) · Duration: 6+ Months (Possible extension) · Job Description: · The Software engineer will work as part of a development team and will be responsible for developing Data Models, as well as maintaining existing features for i ...
Senior Manager, Dealer Lifecycle Marketing - Atlanta, United States - Credit Acceptance
Description
Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.
Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company's Big, Hairy, Audacious Goals
Outcomes and Activities:
Knowledge and Skills:
Requirements:
Preferred:
Targeted Compensation: $160,000 - $200,000 base salary + an annual bonus plan.
INDCSLP
#LI-Remote
#zip
Benefits
Our Company Values:
To be successful in this role, Team Members need to be:
To create an environment where people do their best work, we focus on the dimensions of Organizational Health. All leaders must:
Expectations:
Advice
We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application
P.S.
We have great details around our stats, success, history and more. We're proud of our culture and are happy to share why – let's talk
Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.
Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person's age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.
California Residents: Please click
here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.Play the video below to learn more about our Company culture.