Senior Manager, Dealer Lifecycle Marketing - Atlanta, United States - Credit Acceptance

Description

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company's Big, Hairy, Audacious Goals

We are looking for a Senior Manager, Dealer Lifecycle Marketing to lead marketing efforts targeting our existing dealer customer base. This role will be a critical part of the evolving marketing function at Credit Acceptance – leading a team of Marketers to drive greater engagement and loyalty with our core audience. At Credit Acceptance, Marketing is the strategic lever for driving transformational growth and achieving long-term business goals. We are on a journey to transform the Marketing function at Credit Acceptance – building a team that brings together your marketing expertise with a mission orientation to create something truly special. To all dreamers, builders and transformational thinkers, Credit Acceptance has an opportunity for you to achieve your goals as a marketing professional.

Outcomes and Activities:

• This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required. However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member.
• Lead development and execution of a strategic, customer lifecycle-driven marketing agenda to drive business outcomes.
• Develops and executes an integrated marketing strategy across all email, direct mail, and digital channels.
• Oversees the development of segmentation and targeted audiences and creates go-to-market plans and business cases for data-driven marketing campaigns.
• Collaborates internally to build, test, send and track marketing campaigns across our core key stages – onboarding, growth, and retention.
• Oversees analyzing audience behavior and marketing campaign effectiveness.
• Distills data and identifies insights for improvements to engagement marketing programs – driving more apps and contracts through our dealer campaigns.
• Defines and explores marketing capabilities (new channels, tactics, promotions, etc.) the organization should utilize to increase engagement.
• Implements team rituals and streamlines operations to ensure timely completion of work and improved visibility for Marketing leadership and cross-functional stakeholders.
• Supports agile rituals – e.g. managing standups, sprint planning.
• Guides and enhances the career and skill development of direct reports.

Knowledge and Skills:

• Fluent in the economics of our business to understand where marketing creates leverage to drive growth.
• Can synthesize insights to identify new recommendations to improve marketing and business results.
• Experience developing efficient and effective end-to-end journey/campaign strategies.
• Fluent in MarTech with a clear understanding of what capabilities can enable growth.
• Confident with interpreting analysis and structuring analytical requests.
• Hypothesis-led and data-driven in all marketing intent.
• Can break a strategy down into a structured testing plan / learning agenda.
• Can break a strategy down into an actionable plan that accelerates speed to market.
• Highly effective communicator who makes complex ideas easy to understand.
• Self-driven, motivated to help, and able to perform with minimal supervision.
• Thrives on the opportunity to lead and build in white space, collaborate and drive for results.
• Is able to structure and sequence highly complex work.
• Is able to create and operate in a systems level view of marketing.
• Can write and oversee the team's delivery of clear and concise intent documents, creative briefs, test plans, driving continued performance and optimization against KPIs across channels.
• Can manage the details of their own and a cross-functional team's multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
• Skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.
• Thoughtful and compassionate leader who is comfortable flexing between strategy and execution – supporting direct reports and colleagues at all levels.

Requirements:

• Bachelors Degree in Marketing, Business or Quantitative field such as; Finance, Economics, Physical Sciences, Math, Statistics, Engineering or equivalent experience in key and knowledge areas.
• 8+ years of B2B or B2C lifecycle marketing experience in a marketing organization of at least 20.
• 5+ years of leading marketing teams, including developing talent.
• 3+ years of experience in product marketing, brand management, or performance marketing.
• 2+ years of managing owned channels with a user base of 2MM+ users.

Preferred:

• MBA.
• 3+ years working with marketing technology platforms and tools.
• 3+ years of experience in an agile operating model.
• 3+ years of marketing experience in financial services or other highly regulated industries.
• 3+ years of consulting experience, including strategy development and storytelling.
• 5+ years of experience working with cross-functional teams in a matrixed environment.

Targeted Compensation: $160,000 - $200,000 base salary + an annual bonus plan.

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Benefits

• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work

Our Company Values:

To be successful in this role, Team Members need to be:

• Positive by maintaining resiliency and focusing on solutions
• Respectful by collaborating and actively listening
• Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
• Direct by effectively communicating and conveying courage
• Earnest by taking accountability, applying feedback and effectively planning and priority setting

To create an environment where people do their best work, we focus on the dimensions of Organizational Health. All leaders must:

• Identify the Right People by recognizing top talent
• Set Clear Expectations by managing change and directing others
• Train team members and focus on developing talent
• Performance Manage by ensuring accountability and driving results
• Create the Right Environment by establishing trust and managing conflict
• Maintain the Right Number of team members needed to build an effective team

Expectations:

• Remain compliant with our policies processes and legal guidelines
• All other duties as assigned
• Attendance as required by department

Advice

We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application

P.S.

We have great details around our stats, success, history and more. We're proud of our culture and are happy to share why – let's talk

Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.

Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person's age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.

California Residents: Please click

here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.

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