- Research new technologies and industry trends. Identify potential impact to the business' marketing efforts.
- Identify and analyze business objectives to shape marketing strategies.
- Analyze data from marketing campaigns and initiatives and translate into data-driven insights that support recommendations and positioning.
- Develop marketing plans to meet business objectives by researching customer behavior, analyzing data, and identifying opportunities for improvement.
- Ensure success of the MarTech (i.e., marketing technology) roadmap and work to engage with and understand the targeted areas including vendors and internal multi-functional partners. Apply analytical skills to examine data and ideas, identify assumptions, and obtain detailed information to support the planning of MarTech solutions and technology products.
- Research client priorities and preferences in selected channels to customize marketing and promotional programs.
- Set campaign objectives, define targets, identify audience, set and measure KPIs, channel selection and optimization, audience touchpoints/engagements, amplifying on-brand materials and "tone of voice".
- Accurately select marketing and advertising channels, track metrics, and optimize strategy and tactics based on performance data.
- Analyze competitor products and marketing strategies to develop effective countermeasures.
- Build credibility and trust among cross-functional teams. Articulate and pitch ideas and perspectives through direct and indirect influence.
- Assist in the design of web pages and other online content for company websites.
- Collaborate with overall marketing team to develop marketing strategies that increase brand recognition and build customer loyalty.
- Minimum 2+ years of marketing experience in an agency or within an internal marketing department managing marketing campaign projects and client deliverables.
- Bachelors' degree in communications, marketing, advertising, public relations, media studies, business and/or related fields
- Experience supporting third party marketing efforts preferred.
- Prior experience building and executing multi-channel marketing initiatives.
- Possess a solid understanding of integrated marketing and the impact made to enable sales.
- Ability to think strategically and implement tactical measures to achieve strategic goals.
- Excellent written and verbal communication skills (including presentation skills). Must be able to clearly and effectively articulate thoughts.
- Strong organizational and project management skills, including the ability to work with multiple internal and external teams effectively.
- A track record of performance meeting targets and objectives.
- The ability to assimilate extensive amounts of detailed data and see the big picture, providing actionable and influential recommendations
- Ability to recognize opportunities, formulate hypothesis, plan research, identify insights, and drive recommendations relevant to the business goals and objectives
- Attention to detail and ability to effectively multi-task in a fast-paced, deadline-driven environment while managing multiple priorities.
-
Marketing Specialist
1 week ago
Unisource Marketing Group Pompano Beach, United StatesAt Unisource Marketing Group, we pride ourselves on being industry leaders with over 30 years of excellence in the commercial foodservice equipment industry. We're excited to announce an opening for a Marketing Specialist who will play a key role in our ongoing success and growth ...
-
Marketing Specialist
2 weeks ago
We Florida Financial Pompano Beach, United StatesJob Description · Job Description · Purpose: · The Marketing Specialist is responsible for developing, and executing an engaging social media strategy that aligns with the goals and priorities of We Florida Financial. Key functions of this role include, monitoring and respondin ...
-
Integrated Marketing Specialist
1 week ago
BrandStar Pompano Beach, United StatesJob Description · Multi-media organization, BrandStar Entertainment, is seeking an Integrated Marketing Specialist to coordinate, implement, and execute marketing campaigns spanning multiple channels. The Integrated Marketing Specialist must be able to work with teams of markete ...
-
Integrated Marketing Specialist
5 days ago
BrandStar Pompano Beach, United StatesJob DescriptionMulti-media organization, BrandStar Entertainment, is seeking an Integrated Marketing Specialist to coordinate, implement, and execute marketing campaigns spanning multiple channels. The Integrated Marketing Specialist must be able to work with teams of marketers, ...
-
Content Marketing Specialist
2 weeks ago
Zev Supplies Pompano Beach, United StatesJob Description · Job Description · About us: · Zomee is a leading company in the healthcare sector, specializing in the design and manufacture of innovative breast pumps. Our mission is to support mothers on their breastfeeding journey by providing reliable, efficient, and co ...
-
Specialist, Product Marketing Sr.- Software
3 weeks ago
Canon Solutions America, Inc. Pompano Beach, United States· Specialist, Product Marketing Sr.- Software & Professional Svces. · US-FL-Boca Raton · Job ID: 31859 · Type: Full-Time · # of Openings: 1 · Category: Marketing · FL - Boca Raton · About the Role · Possesses specialized knowledge or skills in a particular functional area. A fu ...
-
Marketing Specialist
6 days ago
ZEO ScientifiX Boca Raton, United StatesMarketing Project Manager - Job Opportunity with Immediate Openings · Are you looking for a great place to work managing and leading all aspects of our company's marketing division; including curated events, industry conferences, social media, blogging, website, email, video, an ...
-
Marketing Specialist
6 days ago
AutoNation Headquarters Fort Lauderdale, United StatesOverview: Position SummaryReporting to the Director of Offer Management, the Marketing Specialist (MS) produces AutoNation's merchandising assets for local promotional offers, national campaigns, and events. The individual leads coordination of channel activation and agency produ ...
-
Marketing Specialist
3 weeks ago
AutoNation Headquarters Fort Lauderdale, United StatesOverview: · Position Summary · Reporting to the Director of Offer Management, the Marketing Specialist (MS) produces AutoNations merchandising assets for local promotional offers, national campaigns, and events. The individual leads coordination of channel activation and agency p ...
-
Marketing Specialist
1 week ago
5TH HQ LLC Fort Lauderdale, United StatesJob Description · Job DescriptionJob Summary: · We are seeking a proactive and creative Marketing Specialist to join our team. As a Marketing Specialist, you will play a pivotal role in supporting our marketing efforts, including lead follow-ups, product research, content develop ...
-
Marketing Specialist
4 days ago
Postal Center International Fort Lauderdale, United StatesJob Description · Job Description · Job Summary: · The Marketing Specialist will be responsible for assisting in the development and execution of the marketing calendar, including events, campaigns, and communications while supporting various marketing initiatives. Possess stro ...
-
Marketing Specialist
1 week ago
Postal Center International Fort Lauderdale, United StatesJob Description · Job DescriptionJob Summary: · The Marketing Specialist will be responsible for assisting in the development and execution of the marketing calendar, including events, campaigns, and communications while supporting various marketing initiatives. Possess strong a ...
-
Marketing Communications Specialist
6 days ago
ICX Group Fort Lauderdale, United StatesCONTENT MARKETING SPECIALIST · Additional Information · Location: Ft. Lauderdale, FL · Job Type: Direct Hire/Perm (W2) | Full-Time (40 hours) | Hybrid role · Job Summary · Our Client seeks a Marketing Communications & Content Specialist to join their Sales and Marketing team in F ...
-
Senior Marketing Specialist
2 weeks ago
Discover Deerfield, United States**Discover. A brighter future.** · With us, youll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it we want you to grow and make a difference at one of the worl ...
-
Marketing Specialist
1 week ago
FlexShopper Boca Raton, United StatesJob Details · Job Location · Boca Raton - BOCA RATON, FL · Position Type · Full Time · Education Level · 4 Year Degree · Travel Percentage · None · Job Shift · Day · Job Category · Marketing · Description · About FlexShopper · FlexShopper, LLC, a wholly owned subsidi ...
-
Product Marketing Specialist
6 days ago
Canon Solutions America Boca Raton, United StatesPossesses specialized knowledge or skills in a particular functional area. A fully qualified, seasoned professional with a full understanding of the job role who works on more complicated issues facing the department. Receives general instruction from manager on new assignments b ...
-
Marketing Specialist
1 day ago
ZEO ScientifiX Boca Raton, United StatesMarketing Project Manager - Job Opportunity with Immediate Openings · Are you looking for a great place to work managing and leading all aspects of our company's marketing division; including curated events, industry conferences, social media, blogging, website, email, video, and ...
-
Marketing Specialist
4 days ago
ZEO ScientifiX Boca Raton, United StatesMarketing Project Manager - Job Opportunity with Immediate Openings · Are you looking for a great place to work managing and leading all aspects of our companys marketing division; including curated events, industry conferences, social media, blogging, website, email, video, an ...
-
Marketing Specialist
1 week ago
Infuse Boca Raton, United StatesWe will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruitin ...
-
Marketing Specialist
21 hours ago
Salt Aventura, United StatesReady to blaze a trail in payment processing? We're on the hunt for a Marketing Maestro to join our dynamic team If you're a creative genius with a knack for independent wizardry, look no further · Position: Marketing Coordinator Extraordinaire Industry: Retail & Cannabis Payme ...
Integrated Marketing Specialist - Pompano Beach, United States - BrandStar
Description
Job Description
Job DescriptionMulti-media organization, BrandStar Entertainment, is seeking an Integrated Marketing Specialist to coordinate, implement, and execute marketing campaigns spanning multiple channels. The Integrated Marketing Specialist must be able to work with teams of marketers, designers, copywriters, and content strategists to develop cohesive strategies across digital and traditional media platforms.
WHO WE ARE
BrandStar is a fully integrated multi-media, digital video and TV production facility. We are experts in connecting PEOPLE with BRANDS to do LIFE better by way of delivering current and strategically relevant brand content that inspires, educates and enhances the lives of our viewers and media audiences.
THE POSITION
The Integrated Marketing Specialist is responsible for coordinating, implementing, and executing marketing plans across multiple media channels. This person may be tasked with developing new products or services, identifying target markets, and other general business tasks to support the business development efforts of the organization. Specific responsibilities include:
MORE ABOUT BRANDSTAR
BrandStar is a fully and vertically integrated television production and marketing agency. We offer everything you would find at a full-service advertising firm, but with a twist. Our focus is on positively impacting people. Fueled by the collective passion of entrepreneurs, creatives, technologists, and thinkers, we pride ourselves in being Marketing Matchmakers—connecting people with brands to do life better. Please visit our website and see our state-of-the-art studio at To view our TV shows online visit www.BrandStar.TV.
Successful candidates should possess the following skills and qualifications: