- Evidence-Based Strategy Development: Lead the development of evidence-based marketing science strategies that aligns with NNI objectives. Utilize data and analytics to inform and shape marketing strategies for optimal commercial impact across therapeutic areas
- Data-Driven Decision Making: Champion a culture of data-driven decision-making within the marketing function. Work closely with cross-functional teams to integrate data insights into marketing planning and execution. Ensure common understanding of available data and reporting needs
- Customer Segmentation and Targeting: Use advanced analytics to segment and target customer groups based on behavioral, demographic, and psychographic factors. Develop personalized, innovative marketing approaches to enhance engagement and drive increased customer value
- Performance Optimization: Provides overarching view and perspective on the customer experience. Optimize commercial performance by identifying areas for improvement and recommending data-driven solutions. Conduct thorough analyses of marketing campaigns, channels, and initiatives to enhance overall effectiveness
- Advanced Analytics Application: Apply advanced analytics methodologies, including predictive modeling, machine learning, and statistical analyses, to derive actionable insights. Explore innovative approaches to enhance marketing effectiveness through cutting-edge analytical techniques
- Measurement and Reporting: Develop key performance indicators (KPIs) and measurement frameworks to assess the impact of evidence-based marketing strategies. Provides perspectives on best practices within the Icodec and other marketing teams across the organization
- Requires a Bachelor's degree; Master's degree in Marketing, Data Science, Statistics, Epidemiology, Health Economics, or a related field preferred
- 8+ years of experience, including demonstrated history in evidence-based marketing science, with a proven track record of leveraging analytics for marketing engagement optimization
- Strong knowledge of advanced analytics, including predictive modeling, machine learning, and statistical analysis
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable and strategic marketing initiatives
- Extensive experience in pharmaceutical industry/life science brand marketing strategy and planning; experience within diabetes preferred
- Strategic Planning, Execution and follow-through skills required
- Experience with establishing standards and KPI's across multiple therapeutic areas
- Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI)
- Strong communication and stakeholder management skills, with the ability to build relationships at all levels of the organization
- Ability to impact and influence and interact with senior business leaders and partners
- Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity
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Evidence Based Marketing Science Lead - Plainsboro, United States - Novo Nordisk
Description
About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Evidence-Based Marketing Science Lead is responsible for leveraging data and analytics to drive customer engagement strategies rooted in evidence-based marketing science and contribute to the Novo Nordisk's success in a dynamic marketing landscape. This entails optimizing commercial performance and enhancing customer engagement through the application of advanced analytical methodologies and insights derived from marketing data across the cardiometabolic portfolio which includes diabetes, obesity, cardiovascular diseases, and future therapeutic areas / disease states. The initial focus of this role will be in the support of the diabetes therapeutic area, specifically the upcoming Icodec launch.
Relationships
Reports to Commercial Excellence and Innovation. Collaborates with cross-functional teams, including commercial analytics, and therapeutic area marketing leads, to integrate evidence-based marketing strategies into broader business initiatives.
Essential Functions
Physical Requirements
Approximately 20-30% overnight travel.
Qualifications
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
