Director of Marketing and Communications - Wilton, United States - High Mowing School

High Mowing School

Verified Company

Wilton, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

We are looking for an individual to join our experienced and collaborative faculty as the Director of Marketing and Communications.

at what your future colleagues say about working at High Mowing

About the Position

The Director of Marketing and Communications is responsible for orchestrating coordinated communication plans among multiple stakeholders (Head of School, Enrollment, Advancement, Faculty & Staff, etc.) to various audiences (current and prospective families, alumni, employees, and the HMS community).

This person is fully responsible for the school's brand, marketing, social media, advertising, public relations, and related agency/vendor resources.

A strategist, they are also a strong manager and collaborator, and thrive on "getting things done." The Director of Marketing and Communication supervises the communications team, works in close collaboration with the Head of School, the Director of Enrollment, and the Director of Advancement, and reports to the Head of School.

Responsibilities

Lead the communications and marketing team's strategy and work to serve Enrollment and Advancement goals.
Coordinate communications and marketing/community relations efforts with prospective families, incoming families, outgoing families
Coordinate efforts (including your own) to capture and organize photography and videography to effectively tell High Mowing School stories and support marketing and communication goals.
Assist Enrollment and Advancement departments to develop materials for their constituencies, serving as project leader and coordinator with designers and printers.
Manage and direct social media platforms for High Mowing and Pine Hill at High Mowing, keeping channels updated with fresh content reflecting daily life of the school and admissions and advancement priorities. Primary platforms include Instagram, facebook, Linkedin, Vimeo, tiktok.
Oversee and direct parent and community newsletter strategy and content.
Oversee and direct the content and marketing intentions of the school website.
Review and analyze website traffic and SEO strategies for the website
Maintain accurate copy on referring websites (e.g., Google My Business, Private School Review, Niche, GreatSchools, wikipedia.)
Manage, execute, and evaluate marketing strategies of print, digital, and social ad campaigns, and associated budget.
Direct the appearance and brand consistency of all print and electronic material.

About High Mowing School
High Mowing School is home to over 330 preschool-grade 12 day and boarding students.

We are committed to fostering a caring, respectful, and diverse community where academic success, personal growth, and social responsibility are highly valued and fostered.

In 2017, Pine Hill Waldorf School merged with High Mowing School, creating a thriving, integrated preschool-12 school that offers students, families, and teachers more opportunities.

High Mowing's culture is steeped in decades-long traditions that support a strong community life. The Parent Association actively leads an engaged parent body interested in supporting teachers and families.

HMS is centrally set on a hilltop among rolling farmland in scenic southern New Hampshire on 300+ acres.

The Town of Wilton is only 1-3 hours away from a variety of experiences in any direction — the big city in Boston, MA; camping and incredible foliage in central NH; the charming New England seacoast in Portland, ME, or Cape Cod, MA; or great skiing and shopping in Burlington, VT.

Travel a bit further to Montreal in Quebec, Canada, for a weekend with an international feel.

Qualifications

B.A. or equivalent experience with a minimum of 5 years marketing and communications experience.
An appreciation for, and understanding of, Waldorf education.
Demonstrated ability to work with a broad constituency and to coordinate a high volume of diverse assignments, effectively handle competing priorities, and maintain attention to detail.
Able to work collaboratively with other departments and constituencies.
Proficiency in use of standard industry tools for digital marketing. Ability to learn HMS' database, content management system, and other software as needed.
Experience using social media channels.
Meticulous grammar, editing, and writing, presentation and communication skills with excellent organizational skills and the ability to meet deadlines.
Demonstrated ability to maintain confidentiality and use good judgment in making independent decisions with a high degree of tact and diplomacy.

Compensation