Gm Direct to Consumer - Santa Rosa, United States - Delicato Family Wines

Delicato Family Wines

Verified Company

Santa Rosa, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Position Purpose

The GM Direct-to-Consumer (DTC) is responsible for the development and execution of strategies that drive optimal DTC performance, grow revenue, and improve profitability for the DTC activities across all DFW winery brands.

Reporting directly to the Executive Vice President Marketing, this position is responsible for oversight, direction, and performance of all the DTC Sales Channels (including retail, hospitality, events, membership, phone and digital) and DTC Operations teams.

Acting autonomously and as part of a larger cross-functional team, this position is accountable for the productivity, sales, continuous improvement, profitability, and success of the DTC operations across the DFW organization.

Functional Responsibility

Oversees, directs, and manages activities and the leadership team's performance in areas of responsibility
Drives and models company culture and holds self, peers, and direct reports accountable for demonstrating a constructive company culture through influential, personal behavior and actions
Communicates the company's vision and mission; develops and implements the strategies that guide the direction of the business in areas of responsibility
Identifies, analyzes, and drives the competitive landscape, opportunities for expansion, customers, markets, new industry developments, best practices, standards, etc.; maintains awareness of regulatory changes to ensure compliance and continually improve operations
Owns and oversees the development of the rolledup budget, and conducts financial planning and analysis to ensure budget and other financial goals are in line with business strategy
Directs the optimization of resources and results; collaborates with crossfunctional leaders to position and integrate business functions and remove obstacles to accomplish key objectives and high impact initiatives
Drives strategic alignment, guides leadership team, and works crossfunctionally in the development of staffing plans; attracts, motivates, and retains a workforce with the appropriate knowledge, skills, and abilities to achieve the company's goals and objectives
Promotes and ensures a safe and healthy work environment for all employees
Aligns leaders on change initiatives, leads the way, and prepares the company for success in a continually changing environment
Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation
Ensures that employee issues, concerns, and complaints are handled in accordance with company policies and applicable legal advice for clear, consistent messaging and resolution
Inspires, guides, and develops direct reports; identifies and mentors successor; fully engages in the GPS (Performance Management) process; provides highquality feedback, and ensures proper GPS documentation of employee performance, recognition, and deficiencies

Essential Duties

As a thought leader, sets vision for all DTC functions
Develops DTC business strategies and makes compelling business cases for adjustments to operating plan
Drives development and alignment of strategies across all DTC channels to build customer lifetime value and brand loyalty
Recruits, trains, and develops leadership team members to drive profitable DTC growth
Develops annual DTC sales plan, operating budget, and portfolio programming across channels, by winery, while working with department managers
Responsible for achieving monthly winery DTC sales and financial targets, analyzing / interpreting metrics, working through department managers to achieve results
Ensures business plans, initiatives and technology tools and systems are in place to acquire and retain new customers and manage inventory
Leverages assets and marketing campaigns to drive visits, enhance customer experiences and improve membership sales and tenure
Other duties may be assigned

Non-Essential Duties

Other duties may be assigned

Minimum Requirements

Education and Experience

Bachelor's degree and extensive business and related industry experience
15+ years of experience in a relevant leadership role for a large division or company, with a similar level of business complexity (DTC multichannel, multibrand); winery DTC leadership experience preferred
Verifiable handson and highly successful track record in performance excellence in meeting targets and objectives
Experience in strategic planning and execution, negotiating, and change management

Knowledge, Skills, and Abilities

Ability to effectively interact with the Board of Directors, management, and all levels within the organization
Solid management background, with excellent leadership, planning and organizational skills
Advanced knowledge of financial management including creating financial statements, budgets, forecasts, and understanding complex deal structures or contracts
Wellversed in performance management and coaching
Ability to read