- Establish and maintain strongrelationships with key accounts and the localwholesaler.
- Sell in brand programming to keyaccounts.
- Lead the planning and execution of brandactivations, special events, sponsorships, andpromotions.
- Manage all aspects of Brand Ambassadorteam including recruitment, training, weekly event execution, andreporting.
- Provide guidance and support to the BrandAmbassador team to ensure alignment with companyobjectives.
- Responsible for activation recaps,metrics, and overall event success. Mange local budget &budget reporting/reconciliation. Perform pre-calls andchecklists in preparation for samplingevents.
- Local asset management - ensuring BrandAmbassadors are properly equipped with merchandise and materialsneeded to execute sampling events. Monitor event executionwhile ensuring all key brand KPIs areachieved.
- Submit program deliverables accuratelyand on time each week. Knowledge of localnightlife/events and local alcohol beveragelaws. Qualifications:Must be of legal drinkingage (21+).
- Driving is an essential function of thisjob and therefore you must be able to maintain a valid/currentdriver's license and have access to reliabletransportation.
- Access to a computer with MicrosoftOffice and home internet access. Personal smartphone with theability to communicate/report while in the field.
- Available to work 40+ hours per week,including nights and weekends. 2 years of beverage companyand/or distributor experience.Prior experience with eventproduction and management of teams of brand ambassadors, brandpromotion, working with wholesaler and accounts, brand samplingpreferred.
- Must have Excel and PPTexperience.
- Excellent written and verbalcommunication skills. Professional demeanor andstrong work ethic.Strong leadership andcommunication skills.Organizational skills tomeet weekly deadlines. What WeOffer:Competitivesalary.
- Monthly auto & techstipend.
- Opportunities for professionaldevelopment and career advancement withinAnheuser-Busch.
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Brand Activation Manager - Lincoln, United States - Advantage Solutions
Description
NUTRLBrand Activation Manager(BAM)
EmploymentType: FullTimeDuration: 10weeks
Location:Lincoln,NE
Summary:Join the world-renownedAnheuser-Busch family, where passion meets innovation. We areseeking a dynamic and strategic Brand Activation Manager to drivebrand presence, sales, and consumer engagement for the NUTRL brandin Lincoln, NE. As a pivotal member of our team, you will lead thecharge in ensuring NUTRL remains at the forefront of the market bysupporting a national sampling program. The Brand ActivationManager will oversee the execution of weekly on-premise andoff-premise sampling events in key accounts. Candidates must behighly motivated and results oriented. With Advantage, you'll be apart of an established and fast-growing company driven bygroundbreaking ideas and an innovativeculture. Responsibilities:Develop and executecomprehensive activation strategies to achieve sales and brandobjectives.Job WillRemain Open Until Filled
