Digital Marketing Specialist - Salisbury, United States - Perdue Farms

Perdue Farms
Perdue Farms
Verified Company
Salisbury, United States

4 days ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description
Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation.

With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.


Summary:


Principal and Essential Duties & Responsibilities:

  • Content management of the Product Database and the Recipe Database coordinating with both Product Marketing and Integrated Marketing to ensure the validity of all website content. Collaborate with core stakeholders in managing end-to-end delivery of content across multiple brands through Salsify PIM system. Ensure best-in-class enhanced content, SEO, and images are delivered to core customers on time.
  • Primary Content Management System manager for many websites, working with both our agency partners and key Perdue associates for the management and integrity of our interactive content for the web, and working with our technical teams to ensure consistent site standards are maintained. Responsibilities include uploading new content, updating copy changes, and updating product specifications through Salsify and Umbraco.
  • Manage content execution via the Salsify workflow process for new products and content refreshes, including packaging refreshes and brand restages. This includes management of Salsify asset ingestion, delivering, partnering, & troubleshooting content with distribution partner, management of Salsify tasks to core partners, asset validation and uploading files.
  • Project Management: Track endtoend product life cycle in collaboration with Integrated Marketing Team to ensure content is relevant, uptodate, and adheres to project timings.

Experience Requirements:


  • 03 years work experience
  • Digital marketing experience a plus
  • Strong attention to detail and organization
  • Demonstrates aptitude for critical reasoning & problem solving
  • Project management & organizational skill

Environmental Factors and Physical Requirements:

Position is mostly sedentary but may require occasional moving to other offices or buildings. May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment. Work activity is in an office, open-partitioned, cubicle environment.

  • Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status._
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