Product Marketing Coordinator - Houston, United States - Empower Pharmacy

Empower Pharmacy

Verified Company

Houston, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Position Summary:

Step into the role of Product Marketing Coordinator and become a pivotal force within our dynamic marketing team at Empower.

This role challenges you to harness your creativity and precision to spearhead transformative marketing campaigns, develop influential product narratives, and enhance go-to-market strategies for our diverse product range.

Under the guidance of our Director of Product Marketing, you will not only support the growth of our brands but also carve out new pathways for product success in the marketplace.

This position is designed for the ambitious and detail-oriented marketer eager to influence and innovate in a fast-paced environment.

Your efforts will directly contribute to shaping the market presence of our products, offering you a profound opportunity to impact our brand's trajectory and achieve professional excellence.

Duties and Responsibilities:

Assists in the development and execution of product marketing campaigns, including coordinating with internal teams and external vendors to ensure timely delivery of marketing materials.
Manages product assets, including labels, product imagery, and digital content, ensuring accuracy, compliance, and consistency with brand standards.
Supports the development of product positioning, messaging, and branding efforts, collaborating with crossfunctional teams to ensure alignment with strategic objectives.
Assists in the coordination of gotomarket strategies for new product launches, including coordinating with sales, marketing, and product development teams to ensure seamless execution and maximum impact.
Monitors and analyzes the performance of product marketing initiatives, providing insights and making datadriven recommendations for continuous improvement.
Assists in the development and maintenance of marketing collateral, including product catalogs, sales materials, and digital assets.
Conducts market research and analysis to identify trends, competitive landscape, and customer insights, providing valuable input to inform product positioning and messaging.
Stays informed about industry trends, regulatory changes, and competitive developments, shares insights and recommendations with the team to inform marketing strategy and planning.
Supports the Director of Product Marketing in various administrative tasks, such as scheduling meetings, managing budgets, and maintaining project documentation.
Performs other duties as assigned.

While performing the responsibilities of the job, the employee is required to talk and hear.

The employee is often required to remain in a stationary position for a significant amount of the work day and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices.

The employee is regularly required to move about the office and around the corporate campus.

The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

Vision abilities required by this job include close vision.

Knowledge and Skills:

Proficiency in Microsoft Office Suite and experience with marketing software and tools, such as Adobe Creative Suite or Canva, is a plus.
Knowledge of product marketing principles and practices, with a passion for learning and growing in the field.

Key Competencies

Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
Resourcefulness: Secures and deploys resources effectively and efficiently.
Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
Ensures Accountability: Holds self and other accountable to meet commitment.
Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
Communicates Effectively: Develops and delivers multimode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.
23 years of experience in marketing coordination or related roles, preferably in a product marketing environment.

Benefits:

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No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
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Onsite Health & Wellness