Business Development Representative - Columbus - Payliance

    Payliance
    Payliance Columbus

    1 week ago

    $100,000 - $120,000 (USD) per year
    Description
    About Payliance
    Founded in 2007, Payliance is a trusted leader in payments processing, serving businesses across lending, e-commerce, and collections industries.

    With over $63 billion processed annually, Payliance supports more than 40,000 merchant locations and over 350 lending clients, enabling them to streamline payment acceptance, reduce costs, and mitigate fraud risks.

    Our Payments-as-a-Service platform processes over 162 million transactions annually, ensuring secure and reliable payment processing.

    With more than 20 years of industry expertise, Payliance supports Automated Clearing House (ACH), Credit/Debit Cards, Real-Time Payments (RTP) Remote Created Checks (RCC), and more and integrates with leading Loan Management Systems.

    Backed by Serent Capital, a growth-focused private equity firm, Payliance continues to drive innovation and deliver measurable value to its clients.

    About the Role
    We're looking for a proactive, metrics-driven BDR who thrives in a high-velocity environment.

    You will own the end-to-end motion for small deals (=?$1,000 in monthly recurring revenue), while qualifying and routing mid/large opportunities to Account Executives (AEs) and collaborating with Client Success Managers (CSMs) to expand existing Major accounts.

    This role blends pipeline creation, fast-cycle closing, and cross-functional coordination to drive net-new and expansion revenue.
    What You'll Do


    • Close Small Opportunities (=?$1,000 MRR): Run the full cycle: discovery, demo/light solution overview, proposal, negotiation, and close.
    • Lead Qualification &

    Pipeline Generation:
    Respond to inbound leads quickly; perform discovery to confirm fit (ICP, budget, timing, need). Prospect outbound into target segments to create new meetings.


    • Appointment Setting &

    Team Collaboration:
    Schedule high-quality discovery/solution meetings for AEs (new logos) and CSMs (expansion). Align with AEs/CSMs on account plans, personas, and messaging.

    Operational Excellence:
    Log all activities, notes, and next steps in Salesforce with meticulous data hygiene. Track and report on KPIs.

    Customer-Centric Selling:
    Understand buyer pain points and articulate value clearly and concisely. Share product feedback from the field with Marketing/Product.
    Success Metrics (KPIs)

    Small-Deal Bookings:
    Monthly closed-won revenue for deals =?$1,000 MRR.

    Qualified Meetings Set:
    For AEs (new logo) and CSMs (expansion/upsell).

    Conversion Rates:
    Lead ? Meeting, Meeting ? Opportunity, Opportunity ? Closed-Won.


    • Speed-to-Lead: Average time to first touch on inbound leads.

    Pipeline Quality:
    % of meetings that pass qualification stage and enter pipeline.

    Data Hygiene:
    Salesforce completeness & accuracy (fields, notes, stages).

    Outbound Productivity:
    Activities per day/week and reply rates by channel.
    Compensation & Benefits
    Base Salary + Performance Bonus aligned to monthly KPIs (qualified meetings, pipeline created, and small-deal closed-won revenue). Benefits package (health, 401k, PTO) and career progression path (Senior BDR ? AE/CSM or Sales Ops).
    Work Environment
    Remote-first with collaboration tools (Teams/Zoom/Slack). Preferred proximity to Columbus, OH or San Diego, CA for occasional team on-sites, customer meetings, and regional events. Core collaboration hours aligned to U.S. Eastern/Pacific time zones.
    Equal Employment Opportunity
    Payliance is an equal opportunity employer. We value diversity and strive to create an inclusive workplace for everyone.

    Discrimination or harassment of any kind-based on race, color, sex, religion, sexual orientation, gender identity, national origin, age, disability, genetic information, or pregnancy-is not tolerated.

    We also ensure that qualified individuals with disabilities are treated fairly in all aspects of employment. Reasonable accommodations are available throughout the application and employment process. If you need an accommodation, please contact Human Resources.
    Requirements
    What You'll Bring

    Experience: 1-3+ years in BDR/SDR, Inside Sales, or high-velocity SMB closing roles.

    Sales Acumen:
    Comfort running short-cycle deals end-to-end (discovery ? close).

    Process Orientation:
    Familiarity with MEDDIC qualification framework.

    Tools:
    Proficiency with CRM (Salesforce/HubSpot), sales engagement tools, LinkedIn Sales Navigator.

    Communication:
    Clear written/verbal skills; strong objection handling; concise value storytelling.

    Drive:
    Competitive, resilient, coachable; thrives in a goal-driven environment.

    Collaboration:
    Works smoothly with AEs/CSMs/Marketing; receptive to feedback and data-driven iteration.
    Nice-to-Have


    • Familiarity with MRR/ARR pricing models.
    • Knowledge of lending, payments including ACH and Card and reseller channel sales.
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