CRM Specialist - Woodcliff Lake, United States - BMW

BMW

Verified Company

Woodcliff Lake, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack.

In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea.

If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.

The CRM Specialist is responsible for the strategy, creative development and execution of national, multi channel ConnectedDrive Upgrade communications as a means to improve conversion to sale, foster retention and generate revenue for BMW and MINI by implementing CRM campaigns across owned channels.

The CRM Specialist provides campaign volume, engagement and revenue performance for all BMW/MINI ConnectedDrive Upgrade programs.

This role provides requirements for and oversees central blueprint campaign development in support of BMW Group's ConnectedDrive Upgrade business goals.

Finally, the CRM Specialist is the go-to resource for target audience definition provided to stakeholders.

Key Responsibilities:

capabilities to best meet these opportunities.

Verify extensive data mining to ensure communications are targeting the proper audience whether conquest or loyalty.
Align both BMW NA and BMW AG targets for cohesive project planning.
Support portfolio of CoDu projects, tracking of progress for lifecycle tracking and communications.
Leverage detailed analysis to prepare programs that will increase overall revenue and retention of loyal

customers.

Monitor campaign efficacy via set KPI's and optimize to improve performance where indicated.
Prepare and deliver campaign reports on a timely basis to keep business partners updated on progress and activation success.
Organize audience and creative requirements for local campaigns
Understand competitor offers / campaigns and how this affects BMW Group revenue goals.
Execute multichannel launch communications to both new and existing audiences.
Coordinate multiple planned and unplanned projects simultaneously in respect to vendor management

and scope, budget and timing.

Manage vendors including CRM strategic/creative agency and CRM deployment agency for all

campaigns, additional agencies, printers, digital marketing providers and manufacturers.

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

Medical, Dental, and Vision insurance
All with options for $0 Employee contribution
401(k) with Company match
Retirement Income Account (RIA)
Employee vehicle program
Bonus eligibility
Paid Parental Leave of up to 6 weeks
Paid Time Off in addition to Company paid holidays where eligible
Hybrid work environment
Voluntary Benefits to fit your needs

The pay range for this role is: $74, $87,642.00.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment.

These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion.

We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Qualifications

Requirements:

03 years of marketing communications experience
Ability to work with multiple parties and manage multiple projects simultaneously.
Excellent communication skills.
Ability to comfortably communicate with all levels within in the organization

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