Federal Marketing Manager - Reston, United States - Demo - Maximus

Description

Job Summary

We are seeking a dynamic, highly driven, and creative individual to join the MAXIMUS Federal Marketing Team.

As an Account-Based Marketing Manager, you'll own the strategy, execution and optimization of 1:1 ABM initiatives that drive awareness, engagement, and expansion into key target accounts.

This person will work closely with the Federal Sales/Business Development Team to ensure alignment of efforts to support near-term opportunities and long-term growth strategies.

This person will have access to top martech tools available to help you build, execute and measure programs. If you're a strategic marketer who is passionate about ABM and the Federal market, we'd love to hear from you


Essential Duties & Responsibilities:

• Plan, create and execute highly targeted Account Based Marketing (ABM) strategies and programs to drive sales pipeline and advance sales opportunities for engaged target accounts, leveraging multiple channels including email, web, digital advertising, events, webinars and social.
• Leverage target account data to create and execute account specific marketing strategies for top agencies. Develop account specific messaging, programs and plays that will effectively drive demand, account engagement and accelerate the sales cycle.
• Collaborate with Sales/Business Development leaders on selected 1:1 account marketing strategies. Leverage activity and intent data to optimize programs and plays for targeted marketing. Monitor, track and report on engagement on accounts across programs and provide recommendations based on results.
• Develop a channel component of ABM campaigns to leverage the joint brand position for joint solutions.
• Ensure brand compliance in all marketing materials and communications for the Company.
• Partner with corporate marketing on company initiatives to support the Federal business.
• Strong understanding of digital marketing and audience acquisition strategies as applied to campaign development and management.
• Perform other duties as assigned by leadership.
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, partners, budget, timelines and processes.

Requirements & Qualifications:

• Minimum of 5 years of related experience, specifically marketing that supports technology and digital offerings for federal government programs, 2 years focused on Account Based Marketing.
• BA/BS degree (marketing or business preferred).
• Deep experience marketing into enterprise and Federal government accounts, working closely with sales organization.
• Experience working with Salesforce, ABM tools and marketing automation tools (Hubspot, Pardot, Marketo)
• Exceptional writing and editing skills
• Very strong organizational skills, with the ability to prioritize multiple projects and communicate statuses with stakeholders
• Ability to lead in cross functional team environment
• Ability to think creatively and develop and apply new approaches, programs and techniques.
• Strong problem solving skills, ability to drive strategy, act on your feet and make critical decisions.
• Solid track record interfacing with internal and external constituents.
• Ability to manage vendors effectively.
• Expert use of Microsoft PowerPoint, Word and Excel, video collaboration toolsEducation and Experience Requirements

Essential Duties and Responsibilities:

• Create marketing materials, such as sell sheets and presentations, for the purpose of business development for the Division.
• Plan and manage activities for TCES participation and exhibits at industry conferences; including overseeing logistics, promotions, and speaking engagements of MAXIMUS senior management.
• Create and manage blog posts.
• Write and edit press releases and media alerts.
• Create and edit website content.
• Support public relations efforts, including working daily with PR firm on crisis management and brand awareness campaigns.
• Devise and implement strategies for "thought leadership" webinar and podcast series, including marketing efforts and content creation.
• Manage social media efforts, such as Twitter, LinkedIn, Facebook, Instagram, and YouTube.
• Manage interactions with analyst firms, including briefings and managing research, such as vendor briefings and inquiry calls.

Minimum Requirements:

• Manages, perhaps through subordinate supervisors, the coordination of the activities of a section or department with responsibility for results, including costs, methods and staffing.
• In some instances this manager may be responsible for a functional area and not have any subordinate employees.
• Works on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends.
• Follows processes and operational policies in selecting methods and techniques for obtaining solutions.
• Acts as advisor to subordinate(s) to meet schedules and/or resolve problems.
• Develops and administers schedules, performance requirements; may have budget responsibilities.
• Frequently interacts with subordinate employees, customers, and/or functional peer group managers, normally involving matters between functional areas, other company divisions or units, or customers and the company.
• Often must lead a cooperative effort among members of a project team.
• Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals.
• Provides guidance to subordinates within the latitude of established company policies. Recommends changes to policies and establishes procedures that affect immediate organization(s).MAXIMUS IntroductionSince 1975, Maximus has operated under its founding mission of Helping Government Serve the People, enabling citizens around the globe to successfully engage with their governments at all levels and across a variety of health and human services programs. Maximus delivers innovative business process management and technology solutions that contribute to improved outcomes for citizens and higher levels of productivity, accuracy, accountability and efficiency of government-sponsored programs. With more than 30,000 employees worldwide, Maximus is a proud partner to government agencies in the United States, Australia, Canada, Saudi Arabia, Singapore and the United Kingdom. For more information, visit

As a large employer and Federal contractor, Maximus is subject to various vaccine mandates across our lines of business. Maximus is committed to complying with any applicable vaccine mandates. The specific vaccine requirements for this position will be outlined throughout the selection process.

Individuals who believe they may qualify for a medical or religious accommodation will have the opportunity to apply for an accommodation following an offer of employment.

EEO Statement:

Active military service members, their spouses, and veteran candidates often embody the core competencies Maximus deems essential, and bring a resiliency and dependability that greatly enhances our workforce.

We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country.

We're proud of our connections to organizations dedicated to serving veterans and their families.

If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you.

A committed and diverse workforce is our most important resource. Maximus is an Affirmative Action/Equal Opportunity Employer.

Maximus provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.

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