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Doral

    Marketing Manager - Doral, United States - DermaSensor

    DermaSensor
    DermaSensor Doral, United States

    3 weeks ago

    Default job background
    Description
    Digital Marketing

    Assist in the development and execution of digital B2B/B2C marketing strategies across all digital channels (Includes: website, digital, media, video, webinars, SEO/M, email, and social media (FB, Instagram, LinkedIn, YouTube and X)

    Manage third party partnership digital programs (email blast, digital newsletters, website, etc.)

    Assist in managing the day to day operational and tactical aspects of the website and digital marketing programs

    Aid in evaluating effectiveness of digital programs through metrics and analysis.
    Develop key insights to inform strategies

    Continually identify digital marketing trends targeting HCP's

    Media relations:
    social marketing efforts (LinkedIn, Facebook, Instagram, X, YouTube, etc.) other emerging digital opportunities


    Strategize and direct relationships with external vendors to ensure the success of all search engine marketing efforts including Search Engine Optimization and Pay-Per-Click campaigns.

    Establish and maintain an editorial calendar for website, social media platforms and webinars

    Coordinate with the commercial operations department to ensure technical execution of programs

    Analyze web metric trends to improve and/or add functionality drive sales and increase conversions . Benchmark criteria for online metrics and creating and managing KPIs

    Develop and maintain consistent, standardized reporting procedures and create ad-hoc reports as needed

    Monitor and assess client feedback around capabilities and functionality to ensure ongoing improvement in user experience

    Marketing Communications

    Implement and manage external communication strategies designed to protect and enhance the organization's corporate brand, reputation, and advance strategic business objectives

    Quarterly internal and external newsletter:
    art direction, design and layout, content manager, copy writing tracking

    Website:
    manage website functionality image quality information and copy leverage the web site as a key marketing tool

    Delivery of webinars or other customer-oriented events such as advisory boards which drives sales and customer loyalty and retention

    Content creation and management

    Manage the development and implementation (digital and print) of collateral materials for B2B/B2C

    Manage the design, development, and implementation of sponsorship ads

    Track and measure campaign results

    Tradeshow Marketing

    Research and develop annual tradeshow calendar.

    Determine with sales and medical affairs which tradeshows to attend and work with the entire team to ensure tradeshows are an effective marketing and selling opportunity.

    Negotiate and optimize brand/product visibility with event vendors and association partners

    Conduct pre, during and post marketing initiatives such as email blasts, speaker slots, appointment scheduling, social media posts, upload leads in HubSpot and implement a series of follow up drip email campaigns

    Responsible for attending and setting up booth, market collateral and giveaways

    Conduct post ROI analysis

    Minimum Experience / Training Required

    Bachelor's degree

    5+ years' work experience and B2B digital marketing

    HCP marketing experience highly preferred.
    Medical device experience desired

    Experience working at a startup company preferred. Entrepreneurial mindset

    Experience working in a highly regulated, service-oriented industry

    Proficient in HubSpot, WordPress, Google Analytics, Google Tag Manager

    Experience with website development and management, user experience, responsive design, back-end management (CMS), digital campaign tagging; marketing automation, A/B testing, CRM reporting, and social media

    Proficient of Adobe InDesign, Illustrator and Photoshop

    Proficient in developing, implementing and facilitating Zoom webinar/event platform

    Experience with website development and management, user experience, responsive design, back-end management (CMS), SEO, SEM, Google Analytics, Google Tag Manager and digital campaign tagging; marketing automation, A/B testing, CRM reporting, and social media

    Excellent written and verbal communication skills

    Individual performer and team player

    Ability to work in fast-paced environment and multi-task

    Attention to detail

    Passion for innovation, technology and creative problem-solving

    This position requires travel (30%)

    #J-18808-Ljbffr
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