Marketing Coordinator - Peoria, United States - Peoria Park District

Description

DUTIES:
Under the supervision of the Sr.

Marketing Manager, the Marketing Coordinator has the following responsibilities:

• Develop and curate compelling content for social media platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok, and others. This includes writing captions, designing graphics, and editing videos to captivate our audience.
• Collaborate with facility staff to gather relevant content, updates, and information about programs and events. Ensure that this content is accurately represented and effectively communicated across social media channels.
• Monitor social media channels for comments, messages, and mentions. Engage with followers in a timely and authentic manner, fostering positive relationships and addressing inquiries or concerns.
• Track key performance metrics, such as engagement rates, follower growth, and website referrals. Provide regular reports and insights to management, identifying trends and opportunities for improvement.
• Maintain brand consistency across all social media channels, ensuring messaging, visuals, and tone of voice align with brand guidelines and values.
• Update and create graphics for use on social media, website, tv screens and more
• Update select District websites through WordPress.
• Support and advocate for inprogram crosspromotion of District assets to improve patron retention and stewardship.
• Follow all safety procedures that pertain to the duties performed. Support all aspects of the Park District's safety program.
• Perform other duties as assigned which are reasonably within the scope of the duties enumerated above.

ESSENTIAL FUNCTIONS:


Physical:
(mínimal)

- ability to sit for extended periods of time.
- manual dexterity to operate computer keyboard.


Mental:
- ability to maintain close concentration for extended periods of time.


Education*:

• Requires an associates degree. Although a degree is preferred, extensive experience in a like position with similar duties and responsibilities may be substituted for part of the educational requirement.

Experience*:

• Requires a minimum of two years experience in marketing and advertising, preferably dealing with marketing endeavors as related to recreational and related services.

Knowledge and Ability

• Understanding of basic philosophy underlying a sound marketing and public relations program and ability to interpret that philosophy to staff and the public.
• Basic knowledge and abilities in copy design, layout, editing, graphic art techniques and principles.
• Working knowledge of Microsoft Office programs and Adobe software.
• Experience with graphic design for websites and online media. Comfortable updating our website through WordPress.
• Ability to take and edit photographs.
• Understanding of how to effectively market the PPD through various social media platforms.
• Ability to work cooperatively with representatives of community, public and private groups and organizations and businesses to provide the best possible image of the Park District.
• Ability to work harmoniously with fellow employees in an enthusiastic and cooperative manner.
• Ability to effectively communicate in both speaking and writing.
• Ability to work evenings and weekends as needed.
• Understanding of target markets and the uses of media resources to meet target markets.
• Knowledge of community groups, organizations and business resources is helpful.
• Ability to be professional, respectful, accountable, innovative, to follow safety procedures, and be equitable to both internal and external customers.
• Reliable, takes initiative, shows creativity, tact and resourcefulness.

The Peoria Park District hires without regard to race, color, religion, sex, age, national origin, citizenship status, ancestry, sexual orientation, marital status, disability, pregnancy, military status or unfavorable discharge from military service, protected veteran status or on the basis of any characteristic protected by law.

All qualified individuals are encouraged to apply.

AN EQUAL OPPORTUNITY EMPLOYER.