Svp, Member Engagement - New York, United States - American Association of Advertising Agencies, Inc

Description

Position Overview

The role of the SVP, Member Engagement & Development Eastern Region is to provide leadership, guidance and advocacy to 4A's membership leveraging 4A's resources and benefits.

In addition, the role will be the primary new member development lead responsible to drive growth for the eastern region.

Qualities essential to thrive in this role:

• Excellent communication and consultative skills
• Problemsolving and resolution skills
• Passion for the marketing industry and the agency community
• Emotional intelligence
• Deep understanding of agency business management, agency operations and ad industry dynamics and trends
• Attention to detail and project management skills
• Ability to manage multiple priorities simultaneously
• Member service mindset
• Collaboration

Position Responsibilities

Member Engagement:

• Consult with member agencies providing guidance on business issues as well as maximize awareness and utilization of 4A's resources, especially as it pertains to business management, talent development, new business, strategic insight and industry trends.
• Maintain ongoing dialogue with agency principals and other key staff to ensure relevance and impact.
• Meet live with members' executive team to consult on business challenges and needs and review engagement and membership ROI annually, with quarterly checkins.
• Conduct annual planning with members to assess and advise on engagement and investment with the 4A's including membership, events, training, and other activities/products that meet the business needs and goals for the year.
• Monitor satisfaction with the 4A's and ensure that news, industry best practices, and other relevant member assets are consistently provided to members.
• Proactively advocate, respond, and address member needs.

Member Community Leadership:

• Work with local agency leaders to bring 4A's programs that showcase thought leadership, guidance and inspiration and address key needs of member agencies.
• Plan and administer C-Suite Forum meetings. Recruit speakers and guests, organize agency tours, coordinate meeting agendas and ensure maximum participation.

New Member Growth:

• Proactively identify and pitch qualified agency prospects into membership.
• Responsibility towards meeting or exceeding new member growth goals set for the region.
• Engage with existing members during yearly renewal discussions to help assess new member dues and secure member renewal.
• 15+ years of advertising industry experience, preferably with management experience at a member agency
• Highly fluent with digital marketing practices
• Comprehensive understanding of the advertising and marketing communications industry and ongoing student of new developments impacting it
• Strong interpersonal skills comfortable engaging with all levels of personnel in member agencies and at the 4A's
• Strong selling skills able to assess a client's needs and make recommendations
• Highly organized, able to juggle multiple priorities
• Ability to work independently
• Strong team player, able to collaborate well with others regardless of distance
• Comfortable making decisions
• Capable administrator who can assume a wide range of responsibilities and effectively execute multifaceted projects
• Strong presentation skills
• Available for regular travel

About the 4A's:

a 501(c)(6) non-profit association**We focus on core values of Passion, Agility, Curiosity and Collaboration as we partner together to support and champion 4A's members to help their business thrive as we also strive to move the industry forward.

• Great team with strong mission and energy
• Summer Fridays
• Week off between Christmas & New Year Holidays
• Enviable work/life integration
• Volunteer Days

What We Do:

Our mission is to empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow.

Our promise to our members? We aim to be an indispensable resource that is as accessible as their own agency team.

We are dedicated to, and vested in, our members' success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing.

And we champion the infinite power of creativity and value agencies bring in driving business growth and powerful cultural change.

The 4A's drives business.

With a focus on advocacy, talent, and impact, we provide community, thought leadership, research, guidance and best-in-class training that enable agencies to innovate, evolve and grow.

The 4A's was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall.

Today the organization serves more than 600 member agencies across 1,200 offices, which help direct more than 85% of total U.S.

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