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Marketing Specialist - Everett, United States - Snohomish County Planning and Development Services
Description
Salary :
$68, $83,830.68 AnnuallyLocation : Everett, WA
Job Type:
Full-Time
Remote Employment:
Flexible/Hybrid
Job Number:
Department: ExecutiveDivision: Executive Office
Opening Date: 05/08/2024
Closing Date: 6/2/2024 11:59 PM PacificDescription
Job Background:
The Marketing Specialist is a key role within the Snohomish County Tourism team and will support implementation of countywide economic development strategies through coordinated partnership and promotional efforts.
This position has three main sectors of work: 1) Assisting with the development and distribution of sales and marketing material, which align with the countywide Strategic Tourism Plan; 2) Acting as key contact for industry partner collaboration and engagement; and 3) Supporting the administration of tourism advisory boards and commissions.BASIC FUNCTIONDevelops and implements successful marketing plans, strategies and tactics that meet short-term and long-term promotional, financial, and operational objectives.
Job DutiesSTATEMENT OF ESSENTIAL JOB DUTIES Identifies prospective partners, develops proposals, makes presentations, negotiates sponsorships, completes worksheets for agreement preparation, coordinates requirements, and on-site coordination.
Sources and secures resources from corporate and local partners that enhance, support, strengthen and expand the promotion of Snohomish County.
Oversees and assists in producing all marketing materials (digital, print ads, banners, posters, fliers, etc.) and overall campaigns. Works with media buyers, production companies and section staff in developing and implementing the marketing/advertising/promotional campaigns within budget. Coordinates and monitors the use of social media resources.Oversees the promotions of facilities, including production of sales materials, client solicitation, collaborations with trade and tourism organizations.
Responsible for the development, implementation, and promotion of marketing programs aimed at potential and existing partners and public; prepares target marketing research and reports, including web-site development and maintenance.
Writes and submits press releases or special interest stories for the media.Oversees all onsite-media coverage and promotions.
Assists with the organization of special events.
Prepares and distributes media kits.
Operates as point of contact for program area. Assists with sales and promotions.
Oversees the development of promotional materials Assists with public relations duties as needed.
Works with and attends meetings with Staff, Advisory Boards, Media Buyers, Production Companies, entertainers, promoters, organizations, committees, and designated individuals that are an integral part of, or are involved with activities, events and programs as requested.
Develops correspondence and reports as needed.STATEMENT OF OTHER JOB DUTIES 1. Performs other duties as assigned.
Minimum QualificationsA bachelor's degree in marketing, business administration or related field; AND two (2) years experience in event management, advertising and promotions, marketing or public relations; OR, any equivalent combination of training and/or experience that provides the required knowledge and abilities.
Must pass job related tests.SPECIAL REQUIREMENTSA valid Washington State Drivers License will be required for employment Additional InformationKNOWLEDGE AND ABILITIESKnowledge of:
principles and practices of marketing, advertising and promotions;events coordination;public relations techniques;budget and record keeping techniques;project management;strong organizational skills;Microsoft Office software applications;web-site development and maintenance;social media applications;office practices and procedures;Ability to:prepare and negotiate agreement terms;write effectively writing and communication verbally;establish and maintain effective relationships with staff, partners, political officials, media and the public;meet deadlines and cope with interruptions;follow-through and be detail-oriented;operate standard office equipment and computer software programs;be results oriented.
SUPERVISIONPosition reports directly to the Fairgrounds Manager. Assignments are of a general nature and the work is reviewed through reports and outcomes.WORKING CONDITIONS The work is performed in the office setting and outdoors as necessary. The Specialist may be requested to work evenings and holidays, as necessary.
Snohomish County is an Equal Employment Opportunity (EEO) employer.
Accommodations for individuals with disabilities are provided upon request.
Snohomish County offers a comprehensive benefits package to employees that receive a regular appointment who work at least 20 hours a week.
Visit to learn more about the following benefits.County Benefits Medical Insurance Vision Insurance Dental Insurance Retirement Basic Group Term Life Insurance/ Accidental Death and Dismemberment (AD&D)
Insurance Long Term Disability (LTD) Commuting Benefits Employee Assistance Program (EAP) Partners for Health Employee Wellness Program Leave & Holidays Voluntary Benefits Deferred Compensation 457(b) Supplemental Group Term Life Insurance Additional Accidental Death and Dismemberment Insurance (AD&D) Flexible Spending Accounts (FSA) Supplemental Individual Insurance PoliciesHealthcare Premiums Regular full-time employees:
If you work 35 or more hours per week, you will pay these for medical insurance. The County pays the for vision, dental, and basic life insurance.
Regular part-time employees: If you work between 20 and 34 hours per week, you will pay for medical, dental, vision, and basic life insurance.
The County's contribution toward the premium for an employee in a regular part-time appointment will be pro-rated in an amount equal to the F.T.E.
percentage the employee is assigned.Note:
Temporary employees, seasonal employees and paid interns may be eligible for medical insurance benefits. Review the County's to learn more.01 Select the choice that best describes your highest level of education.
High school diploma or GED Associate's degree Bachelor's degree Master's degree or higher 02 What was the focus of your degree? 03 Identify all areas you have 2+ years professional experience in (check all that apply):
Developing and delivering public presentations Facilitating large scale meetings or workshops Preparing requests for proposals/qualifications Website development and maintenance Digital marketing, planning, and implementation Board coordination and support 04 From the answers below, please select the option that best describes your professional experience managing and maintaining website(s).
No experience to less than two years of experience Two years to less than four years of experience Four years to less than six years of experience Six years to less than eight years of experience Eight years or more experience 05 Provide an example of a website project you have worked on.
What were the different phases of the project? Which hosting platforms are you familiar with? 06 From the answers below, please select the option that best describes your professional experience working in marketing and advertising.
No experience to less than two years of experience Two years to less than four years of experience Four years to less than six years of experience Six years to less than eight years of experience Eight years or more experience 07 Please further describe your professional experience in marketing and promotions.
What has your role been through the different stages of a marketing campaign, from developing marketing strategies to producing and disseminating promotional materials? 08 How do you believe tourism can support environmental sustainability and conservation? 09 From the answers below, please select the option that best describes your professional experience with delivering public presentations and/or community engagement.
No experience to less than two years of experience Two years to less than four years of experience Four years to less than six years of experience Six years to less than eight years of experience Eight years or more experience 10 Please elaborate on your experience with delivering public presentations and/or community engagement.
11 Describe any experience you have managing a grant process. Required Question
