-
Temporary Tutor, Computer Science
2 weeks ago
Palm Beach State College Lake Worth Beach, United StatesJoin our team · What We Offer · At Palm Beach State College, you will discover a place where ideas come to life and the heartbeat of a county begins. By joining us, you will be exposed to professionals from across the U.S. and abroad who are the strivers, reinventors, explorers, ...
-
Marketing Director
3 weeks ago
Palm Beach State College Lake Worth, United States Full timeDescription · Responsible for the development of marketing and promotional campaigns for a wide range of internal clients, working with creative staff to determine the best way to present information and creative strategies to advance the College brand to internal and external a ...
-
Graphic Designer
2 weeks ago
Girl Scouts of Southeast Florida Lake Worth, United States· GRAPHIC DESIGNER | FOUR DAY WORK WEEK | HIRING UP TO $46,641 · What will you be doing? · As our Graphic Designer, you will be responsible for establishing creative direction for the Council. You will also conceptualize and create graphics and digital marketing assets that help ...
-
public information officer
3 weeks ago
City of Lake Worth Beach Greenacres, United StatesThe City of Lake Worth Beach invites qualified individuals to apply for the position of Public Information Officer. · This is a Full-Time, Non-Bargaining, and EXEMPT position based on a 40-hour work week with an annual salary range of $73,000 - $105,900. The individual in this po ...
-
public information officer
1 week ago
City of Lake Worth Beach Greenacres, United StatesThe City of Lake Worth Beach invites qualified individuals to apply for the position of Public Information Officer. · This is a Full-Time, Non-Bargaining, and EXEMPT position based on a 40-hour work week with an annual salary range of $73,000 - $105,900. The individual in this po ...
-
public information officer
6 days ago
City of Lake Worth Beach Greenacres, United StatesThe City of Lake Worth Beach invites qualified individuals to apply for the position of Public Information Officer. · This is a Full-Time, Non-Bargaining, and EXEMPT position based on a 40-hour work week with an annual salary range of $73,000 - $105,900. The individual in this po ...
-
Store Manager
3 weeks ago
Leafwire Lake Worth Beach, United States** Store Manager** · ** | Lake Worth, FL, United States** · Posted Date 2/22/2022 Description **Curaleaf is looking for a Store Manager in Lake Worth See details below** · **Essential Duties and Responsibilities** · Maintains highest level of presentation, customer service, a ...
-
Early Learning Trainer
2 days ago
Palm Beach State College Lake Worth Beach, United StatesJoin our team · What We Offer · At Palm Beach State College, you will discover a place where ideas come to life and the heartbeat of a county begins. By joining us, you will be exposed to professionals from across the U.S. and abroad who are the strivers, reinventors, explorers, ...
-
Clinical Resource Director
2 weeks ago
HCA Atlantis, United StatesThis position is incentive eligible. · Introduction · Do you want to join an organization that invests in you as a Clinical Resource Director? At HCA Florida JFK Hospital, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team m ...
-
RN or LPN MDS Coordinator
2 days ago
Aspire Health Group Greenacres, United StatesAspire Health Group is looking for a qualified RN or LPN MDS Coordinator to join our family · Do you thrive in a family/team environment and desire to make a difference in the lives of others while advancing your skills? Are you caring and compassionate? If this sounds like you ...
-
Communication Officers
6 days ago
City of Lake Worth Beach lake worth, United Statesb>This is a Full-Time, Non-Bargaining, and EXEMPT position based on a 40-hour work week with an annual salary range of $73,000 - $105,900. The individual in this position will work in the Leisure Services building located at 17 S M St, Lake Worth Beach, FL · The Public Informati ...
-
Early Learning Trainer
4 weeks ago
Palm Beach State College Lake Worth Beach, United StatesJob Description · Responsible for providing face-to-face, hybrid and online training to early childhood practitioners to effectively implement best practices in early childcare settings so that all children, families and staff have high quality experiences. Assists with the deve ...
-
Marketing Director
4 weeks ago
Palm Beach State College Lake Worth Beach, United StatesJob DescriptionResponsible for the development of marketing and promotional campaigns for a wide range of internal clients, working with creative staff to determine the best way to present information and creative strategies to advance the College brand to internal and external a ...
-
Marketing Director
3 weeks ago
Palm Beach State College Lake Worth Beach, United StatesJob Description · Responsible for the development of marketing and promotional campaigns for a wide range of internal clients, working with creative staff to determine the best way to present information and creative strategies to advance the College brand to internal and extern ...
-
Marketing Director
4 weeks ago
Palm Beach State College Lake Worth, United StatesJob Description · Responsible for the development of marketing and promotional campaigns for a wide range of internal clients, working with creative staff to determine the best way to present information and creative strategies to advance the College brand to internal and extern ...
-
Chief Marketing Officer
1 week ago
FORVIS' Executive Search Practice West Palm Beach, United StatesCareers with our clients through FORVIS | Executive Search · Chief Marketing Officer - West Palm / Boca / Palm Beach · Our law industry client is seeking a Chief Marketing Officer to bring prior law firm experience and join their executive leadership team. The right candidate wil ...
-
Accountant I
2 days ago
The Weitz Company West Palm Beach, United States Full timeThe Weitz Company is one of the oldest general contractors in the United States, specializing in Commercial construction projects, supported by a best-in-class business segment. We have forged our reputation by constantly seeking new construction innovations and technology that p ...
-
Clinical Resource Director
3 weeks ago
HCA Florida JFK Hospital Lake Worth Beach, United StatesDescription · This position is incentive eligible. · Introduction · Do you want to join an organization that invests in you as a Clinical Resource Director? At HCA Florida JFK Hospital, you come first. HCA Healthcare has committed up to $300 million in programs to support our ...
-
Marketing Coordinator
2 weeks ago
Veritext Legal Solutions West Palm Beach, United States Regular Full timeOverview: · The Marketing Coordinator will support the marketing team in various initiatives, including database management, campaign coordination, and various other responsibilities. Utilizing a broad base of skills –organizational, analytical, and creative – this generalist pos ...
-
Records Manager
1 week ago
American Sugar Refining, Inc. West Palm Beach, United StatesOVERVIEW · The Records Manager is responsible for managing the company's information assets to ensure they are accurately maintained, and readily accessible. This position will oversee the retention, storage, and destruction of physical and electronic records by developing and ma ...
Chief Content Officer - Lake Worth, United States - Argon Agency
Description
Benefits:
Bonus based on performance
Competitive salary
Free food & snacks
Paid time off
Training & development
The primary objective of the Chief Content Officer (CCO) is to ensure the production, coordination, consistent quality, and value of content as a competitive edge for the brands we represent and our agency.
Their duty is to spearhead the administrative, operational, and creative aspects of content as a strategic element in marketing and communication operations within the business.
The CCO's primary responsibility is to determine the operating model and content approach that will offer the greatest value for the organization, and then lead its administrative, operational, and creative functions.
Set comprehensive goals for performance and growth for content as a strategic function in the business
Leverage market data to develop content themes/topics, then execute a plan to create the assets that support a point of view and lead to critical behavioral metrics
Supervise the management and maintenance of branding, multimedia assets, audience personas, content inventories, campaign design (social, PPC, and SEO) and audits, customer journey maps, SEO strategies, and competitive audits
Establish standards, systems, best practices, and workflow processes for managing the content lifecycle, including requesting, producing, distributing, promoting, measuring, and retiring content, including ensuring all content is consistent with brand, style, quality, tone of voice, and optimized for the various user experiences and across all appropriate channels
Collaborate with the company's senior creative team leaders and channel owners on all initiatives to identify content needs and opportunities to ensure efficiency and consistency across channels, verticals, and functional departments
Work with the company's technical/digital teams to implement an efficient content management system (CMS), digital asset management approach, and other essential technology systems (e.g., marketing automation, email management, social media management, analytics, etc.)
Create an organizational structure and hire/supervise leaders in all content verticals; manage the efforts of other team's writers, editors, producers, and content managers
Conduct ongoing usability tests to gauge content effectiveness; Gather data and handle analytics (or supervise those who do) and make recommendations based on those results; work with owners of content to revise and measure content and marketing goals
Establish performance goals and oversee ongoing measurement protocols to evaluate and optimize content effectiveness. This includes gathering data and handling analytics (or supervising those that do), as well as making recommendations based on performance results
Ensure a consistent global, enterprise-wide approach for content, including implementing taxonomies, meta tag structures, structured content, and localization/translation strategies where appropriate
Participate in content expansion activities (investments, acquisitions, alliances, etc.)
The primary criteria for success are customer and employee affinity, measured by lifetime customer value, client satisfaction, and employee advocacy.
Additional criteria for gauging success may include:
Positive brand recognition and message consistency across chosen published channels
Gains in defined customer engagement metrics (measured by users taking the desired action – conversions, subscriptions, purchases, etc.)
Website and social media traffic growth
Conversion metrics definition and growth
Improvements in positive social media sentiment
Positive customer feedback and survey data
Increases in significant search engine keyword rankings
Reductions in the time it takes customers to move through the sales/buying cycle
Creation of new up-sell and cross-sell opportunities through content analysis and application
A stronger enterprise-wide focus on driving sales, saving costs, or creating happier customers through content
#J-18808-Ljbffr
