- Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
- Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
- Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
- Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
- Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
- Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
- Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
- Identify and recommend process improvements based on operational analytics findings.
- Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
- Share regular reports with key stakeholders, translating complex data into actionable insights.
- Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
- Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
- Continuously expand skillset in data analysis, statistical modeling, and data visualization.
- Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
- Clearly communicate findings and recommendations to both technical and non-technical stakeholders.
- Occasional travel for training, meetings, or trade shows may be required
- Document current processes and models to understand opportunities for improvement
- Problem Solving: Develop solutions to a variety of complex problems. May refer to established precedents and policies.
- Discretion/Latitude: Work is performed under general direction. Participates in determining success metrics for work performed.
- Bachelor's degree required
- 5+ years of relevant work experience required
- Intermediate to advanced level of experience with Google Analytics, Tag Manager required
- Intermediate to advanced level of experience with SQL required
- Intermediate level of experience using Front-End Data Visualization & Analytical Tools is a must
- Fundamental understanding of major functions in a global organization
- Strong business acumen (in one or more verticals) is preferred
- Data literacy is a must
- Strong analytics and data analysis skills is preferred
- Strong visualization skills is preferred
- UX design expertise is a plus
- Experience in a Life Sciences – Med Device company is a plus
- Data science/Advanced analytical skills is a plus
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Marketing Data Analyst - Naples, United States - TSR Consulting Services, Inc.
Description
Our client is hiring a Marketing Data Analyst on a Direct Full Time basis.
Job ID 78124
Work Location: Naples, FL - relocation package offered
Main Objective:
The Marketing Data Analyst works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data & analytics tools.
The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners.
Essential Duties and Responsibilities:
Additional duties and Responsibilities:
Education/Experience:
Specialized Skills:
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