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Senior Manager, Marketing Analytics - California, United States - Live Nation
Description
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.
Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries.
These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
For additional information, visit .WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on
THE TEAM
We are excited about music, live entertainment, marketing, data, and technology.
We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions.
Most of us had no previous experience working in music just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.
TheMarketing Insights and Data Analytics Services
team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs.
These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units.
We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.
THE ROLE
The Senior Manager, Marketing Analytics is responsible for owning the measurement of marketing campaigns for Live Nation in North America, specifically supporting corporate marketing initiatives as well as regional marketing efforts.
They will partner with the planning and strategy teams across the entire campaign development process to support data and analytics needs to inform planning decisions, define KPIs, validate that tracking is in place, measure performance, and provide analysis and recommendations based on learnings.
The Senior Manager must be able to orchestrate and manage a measurement program with little oversight – crafting plans, assigning out duties, advising team members, as well as be a strong individual contributor in analysis and measurement set up.
The ideal candidate will have robust experience in marketing and analytics, with a background in both digital and traditional/offline media.
They must be service-oriented, with strong emotional intelligence and the ability to distill complex ideas down to simple terms. Ideally this candidate has 2+ years management experience. There is a strong preference for someone with a background in the marketing of entertainment, events, or music.This person will report to the Director of Marketing Analytics
WHAT THIS ROLE WILL DO
Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling
Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, and reporting for campaigns and channels
Lead and manage a small team (1-2 analysts) in both near-term and long-term projects
Ensure successful project delivery via strategic planning and organization of workflows
Identify opportunities for innovation and recommend the adoption of new measurement technologies or methodologies
Join vendor meetings and represent Live Nation Analytics – ensuring proposed marketing plans and solutions are routed in smart measurement planning
Synthesize data into clear, actionable insights and recommendations that drive business results
Conduct in depth ad hoc marketing analysis as identified by strategic partners and planners
WHAT THIS PERSON WILL BRING:
TECHNICAL SKILLS/COMPETENCIES
Required:
Bachelor's degree from an accredited university or college in Marketing, Data Analytics, or similar field
6+ years of work experience in marketing with a heavy focus on analysis.
2+ years management experience of a small or medium sized team
Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams
Proficiency with data visualization, deck design, storytelling and presenting complex information
Understanding of key media performance metrics including ROAS, ROI, CAC, Contribution Margin, etc.
Strong emotional intelligence and ability to work with people with various communication styles
Experience with digital media platforms such as SA360, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc.
Experience within traditional offline media (TV, Radio, OOH, etc), and measurement of these platforms (ex: MMM, Brand Lift Studies, View-Based Attribution Methodologies, Matched Market Testing)
Experience creating compelling presentations and reports for executives/senior leadership
MS Excel expertise – lookups, pivot tables, and complex formulas
Desired:
Able to write and run complex SQL queries to pull data required across multiple tables
Data Viz and Dashboarding Experience – either creating or being a power-user of (experience with one of the following: Tableau, PowerBI, Domo, Looker, Google Data Studio)
Knowledge of statistics, measuring statistical significance, and statistical testing methodologies
Experience working at a growth stage Internet, software, DTC or similar company desired
Experience working in Entertainment or Live Events industry
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH:
Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF:
Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
WEALTH:
401(k) program with company match, Stock Program
FAMILY:
New parent programs & support including caregiver leave and childcare cash, infertility support
CAREER:
Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS:
Volunteer time off, crowdfunding network
Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time.
Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available.You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife.
As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability.For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law.
As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations.
Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.
Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this jobLive Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.
Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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The expected compensation for this position in California is:
$128,000.00 USD - $160,000.00 USD
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation
takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees.
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