Marketing Analyst - Raleigh, United States - DXC Technology

Description

**Job Description:**

**DXC Product Innovation / DXC Platform X team**

The DXC Platform X ) Product Marketing team is responsible for developing and implementing compelling product go-to-market strategies that effectively communicate the value and benefits of our industry-leading Platform X product portfolio to drive growth, increase brand awareness and ultimately translate these efforts into incremental revenue for DXC.

This position will be part of a small team of consultants providing strategic product marketing and communications expertise. You will work with graphic designers, product managers, sales professionals, and other corporate functions to produce relevant content that meets the needs of both key stakeholders and our audience.

We are looking for a prolific and talented content creator to write and produce various types of deliverables to showcase the value of our products. This role requires a high level of creativity, attention to detail, and collaboration skills.

**Essential Job Functions**

+ Work with cross functional teams (e.g., product, consulting, marketing) to define product positioning and value propositions.

+ Develop messaging and create product marketing materials (e.g., strategic customer/partner presentations, product demonstrations, sales guides, videos) to showcase product value; differentiated by customer persona/segment.

+ Create proactive/reactive communication content including presentations, memos, announcements, Q&As, blog posts and other corporate social media channels.

+ Seek to continuously improve our methods and approaches used to identify opportunities, as well as develop, deliver, and launch new products.

+ Solicit and receive feedback on content and gaps making recommendations to incorporate or build new content.

+ Gain approvals for communications and distribute materials using DXC tools and distribution channels.

+ Plan and facilitate meetings, webcasts, and training events for various stakeholders documenting outcomes and coordinating follow-up actions.

+ Train key stakeholders including the account/sales channels on how to communicate the value of products to customers.

+ Provides sales support, developing sales content, capability development, and operational support for sales campaigns.

+ Assist in executing sales enablement initiatives in alignment with sales objectives.

+ Participate in the development and delivery of training programs, with a focus on content support.

+ Conduct industry, win/loss and competitive analysis, assesses market trends and understands industry innovations.

+ Partner with organizational leaders and corporate functions on internal and external communications for employees, account teams, customers, analysts, and strategic partners

**Basic Qualifications:**

+ Bachelors degree in English, Communications, Marketing, or related business degree

+ Typically, 2+ years of relevant work experience with external and/or internal corporate/program communications and marketing

+ Proven experience in sales enablement and developing marketing and communications for various audiences at different levels (e.g., executive, management, front-line employees, industry analysts, customers)

+ Technical aptitude and desire to work in the IT services industry and learn about technology.

+ Flexible and adaptable; able to work in ambiguous situations and manage competing priorities.

+ Strong organization and attention to detail skills

+ Creative thinker who can develop and execute content in multiple formats including video.

+ A continuous learner who stays abreast with industry knowledge and technology

+ Advanced skills in MS Office tools

+ Strong knowledge and understanding of current trends in digital media/social media.

+ Ability to develop and maintain strong relationships at all levels.

+ Ability to work independently and demonstrate a "roll up your sleeves" work ethic.

+ Possess a high degree of integrity and sense of confidentiality.

+ Flexibility to work off hours to accommodate global team environment.

**Preferred Qualifications**

+ Experience with large-scale organizational transformation efforts.

+ Acute business acumen and understanding of organizational issues and challenges.

+ Experience working in a global team environment.

+ SharePoint, MS Teams and/or other collaboration tools experience

+ Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign).

+ Excellent facilitation/presentation skills

+ Research and analytical experience (i.e. analyzing industry news and trends)

Full-time hires are eligible to participate in the DXC benefit program. DXC offers a comprehensive, flexible, and competitive benefits program which includes, but is not limited to, health, dental, and vision insurance coverage; employee wellness; life and disability insurance; a retirement savings plan, paid holidays, paid time off.

**If you are an applicant from the United States, Guam, or Puerto Rico**

DXC Technology is an Equal Opportunity/Affirmative Action employer . All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age or genetic information. DXC's commitment to diversity and inclusive selection practices includes ensuring qualified long-term unemployed job seekers receive equal consideration for employment. View postings below.

We participate in E-Verify. In addition to the posters already identified, DXC provides access to prospective employees for the **Federal Minimum Wage Poster, Federal Polygraph Protection Act Poster as well as any state or locality specific applicant posters** . To access the postings in the link below, select your state to view all applicable federal, state and locality postings. Postings are available in English, and in Spanish, where required. View postings below.

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