Jobs
>
Columbus

    Digital Marketing Specialist - Columbus, United States - AssetWatch, Inc.

    AssetWatch, Inc.
    AssetWatch, Inc. Columbus, United States

    2 weeks ago

    Default job background
    Description

    Job Description

    Job Description

    AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

    We are seeking a motivated and savvy Digital Marketing Specialist to join our marketing team and generate MQLs that convert to revenue, primarily through strong social and SEM paid campaigns. The ideal candidate will be passionate about driving digital strategy and enhancing our online ad presence to achieve our marketing goals.

    What You'll Do:

    • With a strong customer focus, intimately learn the customer personas and markets and think creatively about the best ways to get in front of and engage with our target market.
    • Develop and implement comprehensive digital marketing strategies and end-to-end campaigns to increase brand visibility and engagement across various digital platforms—including paid social media, email marketing, PPC and display ads, and other digital advertising tactics—all the way through the handoff to the BDR team to qualify or directly to demo. This includes developing retargeting and nurture campaigns to move leads through the funnel.
    • Manage and optimize paid advertising campaigns on platforms such as Google AdWords, LinkedIn (and other social channels), ZoomInfo Marketing OS, and other relevant digital channels.
    • Analyze digital marketing analytics reports and share insights with the team to develop optimization strategies.
    • Collaborate with the content and creative to create high-quality content for various digital platforms and utilize existing content to adjust for different demand generation tactics.
    • Develop lifecycle marketing nurtures and segmentation strategies.
    • Leverage SEO keywords from webmaster to develop PPC strategies to drive web traffic and lead generation.
    • Manage all paid social content, budget, and implementation.
    • Coordinate with external agencies and vendors as needed to execute digital marketing campaigns.
    • Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on social media marketing, attribution, and programmatic media

    Who You Are:

    • Bachelor's degree in Marketing, Communications, Business, or a related field or 3+ years of experience in B2B digital marketing, preferably within the industrial space.
    • Experience with SEM, social media marketing, email marketing, and other digital marketing strategies.
    • Proficiency in digital marketing tools and software, including Google Analytics, ZoomInfo Marketing OS, HubSpot, and LinkedIn.
    • Excellent writing and story-telling skills.
    • Strong communication and collaboration skills, with the ability to work effectively in a team environment.
    • Creative thinker with a results-driven approach to problem-solving.
    • Leverage data analytics to determine which tactics are working and which are not, and to optimize performance based on results. Look for ways to continuously improve the team's performance.
    • Scrappy mentality with ability to work in a very fast-paced environment.

    What We Offer:

    AssetWatch is a remote-first rapidly growing startup providing a game changing condition monitoring platform and mobile experience in the industrial manufacturing space.

    • Competitive compensation package including share options.
    • Flexible work schedule
    • Full benefits and 401K
    • Opportunity to make a real impact every day
    • Opportunity to work with an exciting and growing team
    • Unlimited PTO

    We have a distributed team that works remotely across locations in the United States. We are open to candidates from most states but collaboration within core working hours is required.

  • Bug Tussel Wireless

    Field Marketing Specialist, Retail

    2 weeks ago

    Bug Tussel Wireless Columbus, United States

    **SUMMARY** · The Field Marketing Specialist is responsible for developing and executing strategic marketing plans that align with organizational objectives and promote the Bug Tussel and AT&T brands. This role collaborates closely with the marketing team, retail product managers ...

  • Crimson Cup

    Marketing Specialist

    1 day ago

    Crimson Cup Columbus, United States

    Job Description · Job DescriptionMarketing Specialist · Support the sales and customer growth teams, ensuring smooth coordination of activities to drive business growth and enhance brand visibility. Responsible for sales support & lead generation activities, marketing & event coo ...

  • Epsilon

    Marketing Specialist – Hybrid

    4 days ago

    Epsilon Franklin, United States Full time

    Job Description · Work schedule : HYBRID Monday-Friday 8:30AM - 5:00PM CST in a team environment. Two days required to be in the Franklin, TN office, normally Tuesday and Thursday. · Account Executive –Tier 1 · The Account Executive will be a successful account team member who ...

  • American Chemical Society

    Digital Marketing Specialist

    3 weeks ago

    American Chemical Society Columbus, United States

    · Digital Marketing Specialist · Date: May 1, 2024 · Location: · Columbus, OH, US, 43202 · Company: · American Chemical Society · CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations t ...

  • Caster Connection

    eCommerce & Digital Marketing Specialist

    3 weeks ago

    Caster Connection Columbus, United States

    **This role is primarily an off-site/remote role, with some semi-frequent in-person meeting and working in the Columbus, OH area.** · Caster Connection (launched in 1987) is a manufacturer and distributor of casters and wheels that sells primarily through solutions representative ...

  • M/I Homes

    Email Marketing Specialist

    6 days ago

    M/I Homes Columbus, United States Permanent

    M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dreams of over 140,000 homeowners a ...

  • AssetWatch, Inc.

    Digital Marketing Specialist

    2 weeks ago

    AssetWatch, Inc. Columbus, United States

    Job Description · Job Description · AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and ca ...

  • M/I Homes

    Email Marketing Specialist

    3 weeks ago

    M/I Homes Columbus, United States

    Job Description · Job DescriptionM/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dr ...

  • DESIGNER BRANDS

    Influencer Marketing Partnership Specialist

    2 weeks ago

    DESIGNER BRANDS COLUMBUS, United States Full time

    General Summary · The Specialist, Influencer Marketing/Partnerships is responsible for supporting DSW's influencer strategy and programs, establishing and maintaining influencer relationships on behalf of the brand, and supporting content execution that builds awareness and drive ...

  • Radio One

    Integrated Marketing Specialist

    2 weeks ago

    Radio One Columbus, United States

    Job Position:Integrated Marketing Specialist (Spanish-speaking) · Department:Sales · Reports to:General Manager · FLSA:Exempt · Status:Full-time · Work Location:Columbus, OH · OVERVIEW: · The Radio One story began simply with a dream and one radio station. Forty years, 13 m ...

  • VeregyLLC

    Marketing Specialist II

    1 week ago

    VeregyLLC Columbus, United States

    Job Description · Job Description · Veregy is an award-winning NAESCO-Accredited decarbonization company focusing on accelerating and simplifying the Energy Transition. We provide turnkey engineering and construction services designed to reduce our clients' energy and operating ...

  • VeregyLLC

    Marketing Specialist II

    2 weeks ago

    VeregyLLC Columbus, United States

    Job Description · Job DescriptionVeregy is an award-winning NAESCO-Accredited decarbonization company focusing on accelerating and simplifying the Energy Transition. We provide turnkey engineering and construction services designed to reduce our clients' energy and operating cost ...

  • Veregy

    Marketing Specialist II

    3 weeks ago

    Veregy Columbus, United States

    Veregy is an award-winning NAESCO-Accredited decarbonization company focusing on accelerating and simplifying the Energy Transition. We provide turnkey engineering and construction services designed to reduce our clients' energy and operating costs through the implementation of e ...

  • Paycom Online

    Marketing Database Specialist

    3 weeks ago

    Paycom Online Columbus, United States

    This role will be responsible for ensuring Paycom's sales organization is well-equipped with the support, information, content, training, and knowledge of available resources, and core curriculum necessary to effectively sell Paycom's current and new product offerings. The succes ...

  • GOGI1 INC

    Marketing Specialist

    4 weeks ago

    GOGI1 INC Columbus, United States

    Marketing Specialist. Assist in developing/executing marketing programs. REQ: Bachelor's degree in Business, Marketing, or a closely related field plus 6-month experience in marketing. Salary: $56784/year. Mail resume to Jun Ho Moon, GOGI1, INC, 315 5TH AVE, 3FL, NEW YORK, NY 100 ...

  • TopMark Funding, LLC

    Marketing Specialist

    1 week ago

    TopMark Funding, LLC Columbus, United States

    TopMark Funding LLC · Marketing Specialist · Long Beach , · California · Apply Now · TopMark Funding, LLC is looking for a Marketing Specialist to join the marketing team of our exciting, fast-paced, and growing company · As a Marketing Specialist, your role will focus on pr ...

  • Omni Fiber

    Marketing Specialist

    3 weeks ago

    Omni Fiber Columbus, United States

    Marketing Specialist · The Marketing Specialist will have the opportunity to get involved in all facets of the company's marketing operations including but not limited to direct mail, print, digital marketing, field marketing, customer communications, and events. Excellent oppor ...

  • Omni Fiber LLC

    Marketing Specialist

    2 weeks ago

    Omni Fiber LLC Columbus, United States

    Marketing Specialist · The Marketing Specialist will have the opportunity to get involved in all facets of the company's marketing operations including but not limited to direct mail, print, digital marketing, field marketing, customer communications, and events. Excellent oppor ...

  • Pyramid Consulting

    Specialist Marketing

    3 weeks ago

    Pyramid Consulting Columbus, United States

    Immediate need for a talented Specialist Marketing with experience in the InsuranceIndustry . · This is a 18+ Months Contract opportunity with long-term potential and is located in Columbus,OH. Please review the job description below. · Job ID: · Key Responsibilities: · Develop ...

  • Brown and Caldwell

    Marketing Specialist

    2 weeks ago

    Brown and Caldwell Columbus, United States Regular, Full time

    DescriptionBrown and Caldwell (BC) has an exciting opportunity for a full-time Marketing/Proposal Specialist in our growth-oriented engineering, environmental consulting, and construction firm. The Marketing Specialist spends approximately 50% of their time supporting BC's collab ...