Audience Development Associate - Inglewood, United States - National Football League

National Football League

Verified Company

Inglewood, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Summary/Objective

Essential Functions

Work with members of the Audience Development team on various datadriven projects including regular League/Club YouTube performance analysis, crossplatform content audits, and Leaguewide presentations
Assist in efforts surrounding our new YouTube Creator Programs; including Creator discovery, logistics & planning, Club communications, Leaguewide reporting, and internal discussions
Turn data into visually appealing onesheeters and story driven presentations
Monitor key trends across all digital outlets and provide strategic takeaways based on those findings
Analyze top performing content across all sports and media outlets to help provide a strategic and unique content approach for all 33 NFL properties (League + Clubs)
Provide Clubs with content best practices & digital performance analyses surrounding major NFL tentpole events (Combine, Draft, Training Camp, Playoffs, Pro Bowl, Super Bowl)
Assist in various scheduled and adhoc club digital research projects including survey writing, data processing, content series/distribution analysis, and presentation development
Manage multiple audience development projects simultaneously for our crossfunctional team through communicating progress & timing on deliverables, surfacing new audience opportunities, & providing performance updates/key learnings
Attend weekly crossdepartmental meetings, partner meetings, & Club presentations

Required Education and Experience

Excellent Excel skills and proficiency in both PowerPoint & YouTube Analytics is required
Passion for analyzing data and identifying findings across digital platforms (YouTube, O&O, CTV, FAST, emerging technology platforms)
Experience presenting to executives, decision makers and/or external partners
Must be passionate about the game of football
Selfstarter with the ability to work both independently and on a team
Ability to thrive in a fastpaced environment

Preferred Education and Experience

BS or BA in business, marketing, communications, or related field preferred
At least 2 years of work experience in a related field preferred
Experience with analytics tools such as Adobe Omniture, Power BI, and Tableau is a plus but not required

Other Key Attributes / Characteristics

Detail oriented & extremely organized
Independent and willing to take on new things
Interested in telling stories through data
Basic knowledge of the National Football League and the news surrounding the League and its Clubs
Passionate about digital media, creator/influencer marketing, content strategy, digital trends, and presentation design

Supervisory Responsibility

Physical Demands

Travel

Expected Hours of Work

40 hours a week, Mon-Fri
This job posting is for a position with one of the NFL's thirdparty agency partners that provides services to the NFL. The individual selected for this role will be an employee of that thirdparty agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on inperson work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.