- Develop and implement email and SMS marketing strategies aligned with business goals.
- Lead strategy to achieve engagement and financial targets for all retention marketing channels.
- Utilize data analytics to personalize communication across various channels.
- Manage email and SMS communication from concept to delivery.
- Maintain database integrity and provide regular reports on performance.
- Stay updated on CRM trends and recommend innovative strategies.
- Expand CRM channels to enhance customer engagement and lifetime value.
- Experience in owning email and SMS marketing programs.
- Familiarity with email marketing regulations and optimization techniques.
- Strong communication and collaboration skills.
- Ability to analyze customer data and think creatively to drive solutions.
- Problem-solving skills in a fast-paced environment.
- Experience with platforms like Klayvio, Shopify, Yotpo is a plus.
- Background in scaling high-growth DTC brands is an advantage.
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Lifecycle and Retention Marketing Manager - Dallas, United States - Shop Avara
Description
Join Shop Avara's Team!
Shop Avara is seeking a motivated and dedicated individual to drive our ecommerce business by developing and implementing effective strategies to enhance customer engagement and loyalty. As the Retention Marketing Manager, you will collaborate with various teams to lead and execute retention programs, focusing on email and SMS marketing.
Key Responsibilities:
Desired Skills and Qualities: