Global Strategist - New York, United States - StubHub

StubHub
StubHub
Verified Company
New York, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter


Description

About the job


StubHub is seeking an experienced and strategic social media professional to lead our global function, based at headquarters in New York City.

As the Global Strategist of Social Media, you will play a pivotal role in shaping and executing StubHub's brand, social and communications strategy over existing and emerging social channels for two brands - StubHub in North America and viagogo internationally.

As Global Strategist of Social Media, you will lead organic social and social customer care strategy, as well as partner closely with our Paid Social Acquisition team to ensure alignment.

You will lead and develop a dedicated team supported by agencies to expand StubHub and viagogo's global social media channels and their impact on business goals.

This includes leading function resource management, channel strategy, audience development, influencer programming, content strategy, and impact measurement.


You will also play a pivotal role in shaping our brand and communication strategies at large, aligned with our business goals and our customer needs.


What You'll Do:


  • In this role, you'll be a bridgebuilder, ready to work crossfunctionally across multiple teams, including Organic Social, Creative, Customer Service, Paid Social Acquisition, Partnerships, Comms and Product. You'll develop and advocate for social KPIs that enhance our brands' reputations, grow audiences, and generate leads.
- **Strategy**_: _You'll conceive, develop and manage a comprehensive social media strategy for StubHub and viagogo and our leaders. You'll evolve our programming into new platforms, influencer marketing, creator strategy and more.
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Content + Engagement:_ _You'll lead, shape and implement the channel strategy and serve as the in-house expert on social channels, community management and smart content programming. You'll endlessly innovate with a strong point of view, leveraging channel performance data, customer insights and industry trends. You'll champion a unique voice and vibe that appeals to our global audience and drives results. You will also help develop social media guidelines for all employees.
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Planning + Production:_ _You and your team will be responsible for developing a content calendar across channels and projects. You will manage the concepting, production and execution of creative assets to support the content strategy.
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Measurement + Reporting:You'll develop and evolve our measurement and reporting approach to demonstrate the impact of projects and the function, utilizing social analytics and the tools you identify.
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Collaboration:You'll work collaboratively with the Customer Service, Product, Partnerships and especially the Paid Acquisition and Affiliates team to maximize the value of assets and resources and achieve business objectives.
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Integration:You'll work cross-functionally and with our agency partners in the US and international markets to stay abreast of integrated campaigns and other initiatives and determine how the social team can best support them.
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Issues Management:_ _You'll support issues management as it pertains to the channel opportunities and objectives both proactively and reactively from customer care to brand needs.
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Resource + Talent Management:You'll lead, recruit, and retain a high-performing team, fostering a culture of collaboration, innovation, and excellence.


Who You Are:


  • 10+ years' experience in the social media industry with deep knowledge of social media storytelling, platform strategy and programming.
  • Strong writing and communications skills to ensure captioning, scripting, and copywriting quality.
  • Knowledge of the performance media space and a track record of successful collaboration with the paid social/acquisition team.
  • Experience working with customer service teams and issues management to provide strategic and content recommendations in support of each.
  • Results oriented and heavily experienced with providing robust measurement and tracking insights and turning insights into opportunities
  • Experience using and evaluating social publishing and social listening tools, and the ability to interface directly with agencies and vendors.
  • Enthusiasm and excitement about the live event space, and an intuitive understanding of how social media frames the live event experience.
  • High tolerance for change, and the capacity to achieve in a fastpaced, everchanging environment.
  • Strong stakeholder management skills. Can distill diverse and, at times, competing inputs from stakeholders to set a vision and design the right longterm solution.
  • Highly collaborative — you're not afraid to lead or follow and believe in the power of "showing" your work.
  • Proficiency with Adobe Creative Suite and native video editing for TikTok and Reels a plus.
  • Motivated team player with a handson mentality and a willingness to explore and try new things not afraid to roll up your s

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