Account Executive, Influencer - New York, United States - 160over90

160over90

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Who We Are:
160over90 is a full-service cultural marketing agency.

An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90's cultural insight, access and influence helps brands stay connected to what their consumers care about most.

With offices in seven countries around the world, 160over90's expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more.

We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe.

So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we're looking to reach through our work.

Just as we're obsessed with our clients, their businesses, and the work we do, we're even more obsessed with the team bringing it to life.

Each day we are actively investing to ensure our people feel seen, heard, and appreciated.

No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences.

The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet.

Endeavor is also the majority owner of TKO Group Holdings (NYSE:
TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You'll Do:160over90 is seeking an Account Executive to join the Creator and Social team.

The Account Executive will play an integral role helping lead social strategy efforts while executing approved programs for clients such as AB-InBev, Coca-Cola, Marriott and many more.

Influencer Marketing experience a plus.

The Creator / Digital / Social Center of Expertise is at the forefront of internet culture, pioneering the creator marketing space with many Fortune 50 clients.

Our diverse team believes in developing authentic relationships between brands and creators with influential voices, across all platforms.

We take a data-driven, strategic approach and combine it with creativity and long-term experience in the space to develop some of the most effective creator and social marketing campaigns in the industry.- Develop and execute social media and influencer programs from strategic and creative development, identification of influencers, negotiations and contracts, briefing and content approvals, posting and measurement.- Develop and edit outbound client social content calendars, which includes ensuring a proper approval process to ensure content is positioned properly, free of any errors and approved by all necessary internal parties- Manage day to day community management efforts- Help lead the development of forward-thinking social media content including social videos, memes, graphics, motion graphics, infographics, gifs, live video etc.- Liaising with creative team on social asset development- Collaborate effectively across the organization with client teams including partnership, PR, video, experiential, etc.

to create and execute best in class, award-winning campaigns and innovative programs.- Partner with finance on payments and tracking all invoices and accounts payable- Collaborating with legal on all contracts and SOWs- Developing stellar relationships with clients and partners, gaining their trust and friendship- Working with account leads to keep account organized and running smoothly- Agency administration responsibilities, time tracking, expense reports, etc.

You Have These:

Bachelor's degree and minimum 2+ years agency (or inhouse) experience in a digital / social role with focus on content creation and community management
Demonstrated ability to develop creative, smart social media strategy that meets client objectives
Deep and intricate knowledge of the social media space including tools, best and worst practices and the ability to communicate that information to clients and to internal stakeholders
Knowledge of key performance metrics for paid/earned/owned media with focus on analytics and optimization as well as leading vendor partners in the space
Ability to gather client requirements and effectively translate them into a cohesive social media strategy, complete with associated work plans for earned, owned and paid social media
Ability to communicate data and reports to optimize stra