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Product Marketing Manager
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Lifewave Corporate Draper, United StatesPOSITION SUMMARY · We are seeking a seasoned Global Senior Content and Influencer Marketing Manager to spearhead the content strategy and influencer/affiliate development for LifeWave in a fast-paced and demanding yet fulfilling environment. This role involves helping to develop ...
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Market Manager Clinical Engineering
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Market Manager Clinical Engineering
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Senior Growth Marketing Manager - Draper, United States - The EMAC Group
4 weeks ago
Description
Leadership Circle is evolving the conscious practice of leadership all over the globe.
By helping leaders at organizations around the world, we hope to create a better environment for people to thrive, do their best work, and awaken us all to our inherent unity.
Our proprietary 360-degree assessment gives deep insight into how a leader shows up every day and, crucially, detailed feedback on improving their daily leadership efforts.
At Leadership Circle, we believe good leadership can be learned, but the framework needs to be taught to people as they evolve and enhance their abilities.
We serve two distinct audiences. First, we work with independent coaches and business owners who use our 360-degree assessment to work with our clients. We regularly recruit new coaches to our cause and encourage them to use our assessment in all our engagements.
Second, we serve internal HR teams with a variety of consulting services, including coaching, succession planning, team evaluations, and more.
All our consulting services start out with one of our assessments, allowing us to leverage the universal model of leadership as a shared framework for organizations across the globe.
Our clients have included Honda, Pixar, Microsoft, and over half of the Fortune 50 companies.
We seek an experienced B2B Growth Marketing Manager to develop and implement strategies that drive revenue and target our key audiences.
As a B2B Marketing Manager at Leadership Circle, you will ensure that all of our messaging aligns with the brand voice, help create digital campaigns for various channels, such as social media and email, and create data-backed reports to present to the VP of Marketing.
You will work closely with our marketing and sales teams to meet our company's goals. Prior experience as a B2B Marketer or a similar role is required.This is a fantastic opportunity to work at a well-established global start-up with global leaders in leadership development.
Responsibilities
Lead the strategy and execution for B2B demand generation campaigns across all channels, including website, email, conferences, events, media outreach, and social
Analyze, track, and report on ongoing B2B marketing initiatives and present data-backed reports to leadership
Optimize existing ad channels while looking for strategic expansion into other available channels.
Coordinate the creation of thought leadership content to help drive technology, program awareness/adoption, and position key Leadership Circle stakeholders as subject matter experts
Develop landing pages and nurturing campaigns that move prospects efficiently through the sales funnel
Identity and help create content assets for the different stages of our buyer journeys
Participate in market research efforts as needed to improve advertising ROI and inform product development decisions
Requirements
Bachelor's degree in marketing or a relevant field
7+ years of B2B marketing experience
Experience using Hubspot and familiarity with Netsuite
Experience developing B2B marketing plans and campaigns
Solid experience in branding and demand generation campaigns
Exceptional advertising copywriting skills
Extensive expertise in paid social and paid search campaigns
Deep knowledge of email marketing best practices
Experience and understanding of modern SEO techniques
Mastery of the marketing and sales funnel and the ability to maximize campaigns at every level.
Full-spectrum digital marketing experience that includes collaborating on the development of website content, webinars, email marketing and social media campaigns
Proficient in landing page best practices
Ability to successfully collaborate cross-functionally to align internal and external stakeholders
Exceptional written and verbal communication skills
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