- Collaborate with marketing and other commercial teams to develop email marketing strategies that align with the overall brand, marketing, and business goals of Breeze.
- Plan and schedule email campaigns, taking into account promotions, sales tactics and targets, and key audience segments.
- Work with brand strategy team to develop compelling and visually appealing email content.
- Ensure that email content adheres to brand guidelines and effectively communicates key messages.
- Utilize Guest data to segment Breeze's email subscriber list based on demographics, geography, behavior, and preferences.
- Implement targeted and personalized email campaigns to improve engagement and conversion rates.
- Implement and optimize email automation workflows, including welcome series, drip campaigns, and transactional emails.
- Use automation tools to streamline the email marketing process and enhance efficiency.
- Conduct A/B testing on various elements of email campaigns, such as subject lines, content, and calls-to-action.
- Analyze results and use insights to refine future campaigns for better performance.
- Ensure that emails comply with anti-spam regulations and email marketing best practices.
- Monitor email deliverability and implement strategies to maintain a high inbox placement rate.
- Monitor and analyze key performance indicators (KPIs) for email campaigns, including open rates, click-through rates, and conversion rates.
- Generate reports to assess the success of email marketing initiatives and make data-driven recommendations.
- Manage and maintain the email subscriber list, ensuring accuracy and compliance with data protection regulations.
- Implement list hygiene practices to improve deliverability and engagement.
- Collaborate with other Team Members across social media, content, loyalty, partnerships, and design, to align email campaigns with broader marketing strategies.
- Collaborate with Ecommerce and Revenue Management teams to identify incremental revenue opportunities.
- Coordinate with Guest Empowerment Team to ensure consistency in messaging and promotions.
- Develop strategies to enhance Guest engagement through email, such as loyalty program offers, exclusive offers, and personalized content.
- Implement tactics to re-engage inactive subscribers and nurture Guest relationships.
- 4-year degree in Marketing, Advertising, or related fields.
- 5+ years of digital marketing experience while meeting team's goals and KPIs.
- 5+ years email marketing experience, with hands-on experience using email marketing platform and experience coding emails
- Deep experience with reporting and analytics, including Google Analytics and Excel
- Experience with marketing automation and segmentation
- Understanding of CAN-SPAM, deliverability, spam complaint rate, etc.
- Self-starter must have a positive attitude and strong desire for success.
- Complete projects on time with minimal supervision, ability to work varied hours when necessary to meet deadlines
- SendGrid and Figma experience a plus
- PowerBI experience a plus
- Strong sense of email marketing fundamentals
- Excellent writing, editing, and proofreading skills, with proven ability to adapt tone and style to brand needs
- Strong attention to detail, organization, communication and time management skills.
- Strong sense of analytical and reporting skills, with ability to make data-driven decisions
- Proficient in Microsoft Office Suite, particularly Excel
- Exemplifies Breeze's safety culture, values, and mission
- Ability to work with individuals and teams at all levels in the organization
- Health, Vision and Dental
- Health Savings Account with Breeze Employee Match
- 401K with Breeze Employee Match
- PTO
- Travel on Breeze and other Airlines too
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Manager Email Marketing - Midvale, United States - Breeze Airways
Description
Working at Breeze Airways is an exciting endeavor and a serious commitment to bring "The World's Nicest Airline" to life. We work cross-functionally with truly awesome Team Members to deliver on our mission: "To make the world of travel simple, affordable, and convenient. Improving our guests travel experience using technology, ingenuity and kindness."
Breeze is hiring- join us
We are searching for an Email Marketing Manager to join our Seriously Nice TM marketing team In this position, you will play a vital role in creating targeted and impactful email campaigns that contribute to Guest retention, acquisition, and overall marketing success for Breeze. This role requires a combination of strategic thinking, data analysis skills, and creativity to effectively engage the audience and drive desired outcomes.
Here's what you'll do
Campaign Planning:
Minimum Qualifications
Breeze Airways will never request your Social Security Number, Driver's License or Date of Birth on our job postings. Job Postings requesting any or all of this information should be regarded as a scam. To ensure you are applying to an actual Breeze Airways posting, please apply online at then click "Careers" at the bottom of the page.
