Consumer Experience and CRM Marketing Lead - Maplewood - 24 Seven

    24 Seven
    24 Seven Maplewood

    2 days ago

    Description

    Consumer Experience and CRM Marketing Lead


    Contract type: Freelance

    Location: Maplewood, Minnesota

    Specialty: Marketing

    Salary: $40/hr - $46/hr

    Remote: No

    Reference: 507211

    Job Description


    Job Title: Consumer Experience and CRM Marketing Lead

    The Opportunity


    Join a high-visibility Consumer Experience team where CRM is a growth engine—not a support function. In this role, you'll lead data-driven relationship marketing that deepens loyalty, improves retention, and drives measurable demand through highly targeted, personalized communications. You'll collaborate across marketing, analytics, digital, and product teams—and partner closely with internal marketing centers and external agencies—to deliver a consistent, premium consumer experience across channels. This is an exciting opportunity to join a Global Fortune 500 company and work on household name brands.

    What You'll Do

    • Own CRM strategy + execution: Lead the development and delivery of multi-channel consumer engagement strategies that translate business goals and brand priorities into performance-driving CRM programs.
    • Build relationship marketing that moves the funnel: Develop content and activation plans that strengthen brand metrics and drive demand/sales across the consumer journey.
    • Activate segmented campaigns: Execute targeted programs across email, SMS, and other digital channels, including lifecycle and trigger-based communications.
    • Optimize performance relentlessly: Improve targeting, personalization, and conversion through A/B testing, test plans, and iterative learning.
    • Measure what matters: Track and analyze consumer behavior and engagement to defined goals; quantify the value CRM platforms and communications contribute to the business.
    • Maintain data excellence: Ensure CRM data hygiene and contribute to process improvements related to consumer data management and governance.
    • Guide smart investment: Provide recommendations on how to deploy relationship marketing spend to meet portfolio objectives and maximize ROI.
    • Standardize and scale: Develop and deploy CRM guidelines (standards, tools, procedures) across marketing centers—ensuring alignment to brand guidelines and best practices.
    • Elevate the practice: Share best practices, drive continuous process improvement, and bring a "builder" mindset to modern CRM operations.
    • Turn data into stories: Collect, validate, and consolidate data from clickstream/outcomes analysis, search analysis, BI tools, multivariate testing, surveys, and partner sources—then create dashboards and reports that influence decisions.

    What Success Looks Like

    • Programs consistently improve retention, engagement, conversion, and lifetime value
    • Strong campaign discipline: right audience, right message, right channel, right time
    • Clear measurement frameworks and dashboards that show CRM's business impact
    • Seamless cross-functional collaboration and confident agency leadership
    • Scalable processes, cleaner data, and stronger personalization over time

    Required Qualifications

    • Bachelor's degree (marketing, communications, business, or related field)
    • 5+ years combined experience in CRM, digital marketing, or consumer engagement (public or private sector)
    • 5+ years of experience developing promotional and email marketing communications programs
    • 5+ years of experience in project management and collaborating with/within agency partners
    • Strong analytical skills—able to translate data into actionable strategy
    • Hands‑on proficiency with CRM platforms and marketing automation tools
    • Experience with segmentation and personalization approaches
    • Strong communication, interpersonal, and project management skills
    • Ability to work with minimal direction; highly skilled, accountable, and proactive

    Nice-to-Haves

    • MBA or graduate degree (marketing/communications focus)
    • 5+ years in CPG
    • 5+ years running broader digital marketing programs
    • Experience in mass retail, eCommerce, or DTC channels
    • Knowledge of consumer insights/research methodologies and trend analysis

    Details

    • This is a long-term contract role with high potential for extension and conversion.
    • This is a hybrid role in an eastern suburb of Greater Minneapolis.
    • Pay details—$40-$46/hr DOE.

    Recruiter


    Calvin Pupkes

    Benefits Offered


    See Benefits


    #J-18808-Ljbffr

  • Work in company

    Consumer Experience and CRM Marketing Lead

    Only for registered members

    Job Description · Job Title · Consumer Experience And CRM Marketing Lead · The Opportunity · Join a high-visibility Consumer Experience team where CRM is a growth engine—not a support function. In this role, you'll lead data-driven relationship marketing that deepens loyalty, imp ...

    Maplewood

    1 week ago

  • Work in company

    Marketing Lead

    Only for registered members

    Job summaryMarketing Lead & Sales Specialist. · Perform outbound & inbound calls and track updates to monitor and report all pertinent market information relative to competitive activity, customer information and product performance. · Achieve the planned annual rate of call (PAR ...

    Bloomington $49,900 - $73,900 (USD) Full time

    1 month ago

  • Work in company

    Sales & Marketing Project Lead

    Only for registered members

    So Good So You is seeking an experienced Sales & Marketing Project Lead to support our Sales team in Inver Grove Heights MN. ...

    Inver Grove Heights, MN

    1 month ago

  • Work in company

    Lead Marketing Strategist

    Only for registered members

    · This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Vice President of Marketing - REMOTE. This role entails leading the global marketing efforts, driving brand visibility, and executing go-to-market strategies aligned with strate ...

    Minnesota

    3 days ago

  • Work in company

    Digital Marketing Lead

    Only for registered members

    Job Overview: We are seeking a dedicated Agronomy Content Specialist to empower our agronomy experts in creating impactful video content aimed at grower segments where we currently have limited representation. This role involves providing comprehensive training and best practices ...

    Arden Hills

    5 days ago

  • Work in company

    Marketing and Communications Lead

    Only for registered members

    This position oversees the organization's communications plan and drives global marketing operations. It develops and implements internal and external strategies to ensure consistent messaging that promotes the corporate identity in line with our vision, mission, and values. · Id ...

    Hamel, MN

    1 month ago

  • Work in company

    Sales & Marketing Project Lead

    Only for registered members

    Experienced Sales & Marketing Project Lead to support fully-remote Sales, Marketing and Retail Operations teams. · Lead merchandising inventory process for sales supplies. · Partner with marketing team on influencer sends. · Facilitate special projects and requests. · ...

    Minneapolis, MN

    1 month ago

  • Work in company

    Consumer Experience and CRM Marketing Lead

    Only for registered members

    Consumer Experience and CRM Marketing Lead · The Opportunity · Join a high-visibility Consumer Experience team where CRM is a growth engine—not a support function. In this role, you'll lead data-driven relationship marketing that deepens loyalty, improves retention, and drives me ...

    Greater Minneapolis-St. Paul Area

    1 week ago

  • Work in company

    Marketing Ops Lead

    Only for registered members

    We are currently looking for a Marketing Operations Manager - REMOTE. In this role, you will build the operational backbone that drives marketing performance and generates pipeline impact. · Own day-to-day administration of HubSpot Marketing, including campaign setup and optimiza ...

    Minnesota

    2 weeks ago

  • Work in company

    Global Marketing Species Lead

    Only for registered members

    The Global Marketing Species Lead will develop and execution of global marketing strategies and annual plans for assigned species portfolios and initiatives. · This position is in Cargill's animal nutrition and health business, where we improve animal lives through better nutriti ...

    Fort Snelling Unorganized Territory $130,000 - $165,000 (USD) Full time

    2 weeks ago

  • Work in company

    Consumer Experience and CRM Marketing Lead

    Only for registered members

    Consumer Experience and CRM Marketing Lead · The Opportunity · Join a high-visibility Consumer Experience team where CRM is a growth engine—not a support function. In this role, you'll lead data-driven relationship marketing that deepens loyalty, improves retention, and drives me ...

    Saint Paul

    1 week ago

  • Work in company

    Sales & Marketing Project Lead

    Only for registered members

    So Good So You is seeking an experienced and highly organized Sales & Marketing Project Lead to support our fully-remote Sales, Marketing and Retail Operations teams. This position requires flexibility and discipline in handling multiple projects and prioritizing daily tasks in a ...

    Minneapolis $70,000 - $75,000 (USD) Full time

    1 month ago

  • Work in company

    Lead Generator/Field Marketer

    Only for registered members

    Your Home Improvement Company is hiring Lead Generators for events in the Twin Cities. · ...

    Minneapolis

    3 weeks ago

  • Work in company

    Content & Social Media Marketing Lead (B2B)

    Only for registered members

    This role is central to C-P Systems' growth strategy. You'll own copy writing, social media marketing initiatives, coordinate technical content development with subject matter experts, support business development activities, manage CRM and organic lead generation efforts. · Deve ...

    Vadnais Heights $65,000 - $85,000 (USD) Full time

    1 month ago

  • Work in company

    Lead Generator/Field Marketer

    Only for registered members

    Your Home Improvement Company is hiring Lead Generators for events in the Twin Cities. You will set up and tear down our promotional booth, chat with homeowners, and make valuable connections. · ...

    Minneapolis

    1 month ago

  • Work in company

    Sr. Marketing Strategy Lead

    Only for registered members

    This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Strategy Manager - REMOTE. · ...

    Prior Lake Full time

    1 month ago

  • Work in company

    Go To Market Readiness Lead

    Only for registered members

    +The Go to Market (GTM) Readiness Lead plays a critical role in supporting and driving a holistic GTM plan from within the broader Product Organization. Reporting directly to the North America Go to Market Strategy & Execution Lead, this role is focused on maximizing revenue thro ...

    Minneapolis $98,175 - $115,500 (USD) OTHER

    2 weeks ago

  • Work in company

    Lead Generator/Field Marketer

    Only for registered members

    We are hiring Lead Generators for events · You will set up and tear down our promotional booth and chat with homeowners · We pay $20/hour plus bonuses · ResponsibilitiesSetting up and tearing down promotional booths Chatting with homeowners ...

    Bloomington

    3 weeks ago

  • Work in company

    Lead Marketing Project Manager

    Only for registered members

    We are currently looking for a Marketing Project Manager to plan and deliver high-impact B2B events that build awareness and generate qualified demand across the North of Europe. · This position involves collaborating closely with sales, public relations, and design teams to ensu ...

    Minnesota

    2 weeks ago

  • Work in company

    Lead Marketing Data Analyst

    Only for registered members

    This position is posted by Jobgether on behalf of a partner company looking for a Marketing Data Operations Analyst - REMOTE. · Apply best practices to uphold high standards of data quality. · Lead continuous efforts to improve data quality within the database. · ...

    Minnesota

    1 month ago

  • Work in company

    Go To Market Readiness Lead

    Only for registered members

    At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that's what we call the co ...

    Minneapolis, MN

    23 hours ago

Jobs
>
Maplewood