Content & Social Media Marketing Lead (B2B) - Vadnais Heights
3 weeks ago
Job summary
This role is central to C-P Systems' growth strategy. You'll own copy writing, social media marketing initiatives, coordinate technical content development with subject matter experts, support business development activities, manage CRM and organic lead generation efforts.
- Develop graphic elements videos campaigns in alignment with corporate strategy
- Create branded collateral including brochures presentations trade show materials
- Email Marketing current marketable database
- Maintain consistent brand voice across platforms
- Manage day-to-day posting across social platforms Instagram LinkedIn Facebook X YouTube etc
- Plan maintain content calendar Monitor comments messages mentions engage community Track analyze content performance metrics Optimize based on engagement reach conversions form fills seo geo rankings Provide regular reports insights actionable recommendations Track report marketing metrics leads conversions content performance campaign ROI Coordinate assist external agencies vendors Collaboration content collateral creation aid agencies digital marketing campaigns strategy including SEO GEO SEM paid performance campaigns paid content syndication nurture campaigns sequencing website page creation Manage approvals deadlines Support launches promotions integrated content Sales enablement occasional outreach prospecting followup Connect project personnel gather information case studies staff resumes Manage update website via wordpress
Job description
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