Competitive Intelligence Manager, Product Marketing - Alpharetta - Aptean

    Aptean
    Aptean Alpharetta

    1 week ago

    Description
    Overview
    Competitive Intelligence Manager, Product Marketing
    Location: Alpharetta, GA (Onsite)
    Are you ready for what's next, now?
    Role Overview
    We're seeking a Product Marketing Competitive Intelligence Manager to lead competitive research and insights that shape Aptean's market position and empower our sales teams to win. You'll analyze competitors, uncover trends, and deliver actionable intelligence that informs go-to-market strategies and sales enablement across our global portfolio.
    About the Role
    In this role, you'll own competitive intelligence for key product lines, driving research, analysis, and content creation that positions Aptean against competitors. You'll collaborate with Product, Marketing, Sales, and Strategy teams to embed insights into core business functions, craft compelling narratives for competitive scenarios, and deliver enablement tools that improve win rates.
    Key Responsibilities
    Competitive Research & Analysis
    • Develop and execute strategies for gathering and analyzing competitor and market intelligence.
    • Monitor analytics and ERP competitors' business and product strategies; synthesize findings into clear, actionable insights.
    • Identify emerging trends, strengths, and weaknesses across competitor offerings and GTM motions.
    • Translate complex technical and market signals into concise, sales-ready messaging.
    • Create high-impact competitive tools such as battlecards, field guides, FAQs, and executive presentations.
    • Embed competitive insights into sales plays and enablement programs to directly support deal closures.
    • Craft compelling narratives that help sales teams position Aptean effectively against competitors.
    • Partner with Product Management, Marketing, Sales, Strategy, and Customer Success teams to integrate competitive intelligence into business decisions.
    • Present findings and recommendations to senior leadership; influence strategic roadmaps and GTM tactics.
    • Deliver timely, high-quality CI projects that drive measurable improvements in win rates.
    • Maintain accuracy, validity, and reliability of all data sources and outputs.
    • Continuously refine processes for monitoring competitive signals and informing sales strategies.
    About You:
    • Strategic thinker with strong analytical rigor and a passion for uncovering insights that drive business outcomes.
    • Exceptional communicator who can turn complex data into clear, persuasive content for diverse audiences.
    • Comfortable working cross-functionally and influencing at all levels, including executive leadership.
    • Curious, proactive, and results-oriented with the ability to manage multiple priorities in a fast-paced environment.
    Preferred Qualifications:
    • Bachelor's degree in Marketing, Business, or related field.
    • 4-8+ years in competitive intelligence, product marketing, management consulting, or related roles within enterprise software or SaaS.
    • Experience in ERP, supply chain, or analytics markets preferred.
    • Deep understanding of competitive analysis frameworks and GTM strategies.
    • Strong writing and presentation skills; adept at creating sales-facing enablement materials.
    • Proven ability to synthesize market signals into actionable insights.
    • Familiarity with major competitors and industry trends.
    What's in it for you?
    Aptean offers competitive pay and robust benefit plans along with the opportunity to
    grow your career in a fast-paced, flexible and casual environment, an outstanding
    opportunity for career development and growth.
    About Aptean
    At Aptean, our mission is to solve tomorrow's unique challenges today with unrivaled,
    purpose-built software and superior customer experiences from people who care.
    Aptean is a global provider of mission-critical, industry-specific software solutions.
    Aptean' s purpose-built ERP and supply chain management solutions help address the
    unique challenges facing process and discrete manufacturers, distributors and other
    focused organizations. Aptean' s compliance solutions are built for companies serving
    specific markets such as finance, healthcare, biotech and pharmaceuticals, over10,000
    highly specialized organizations in more than 20 industries and 80 countries rely on
    Aptean to streamline their everyday operations.
    "At Aptean, our global and diverse employee base is our greatest asset. It is through
    embracing and understanding our differences that we are able to harness our individual
    power to maximize the success of our customers, our employees and our company." -
    TVN Reddy
    Aptean pledges to promote a company culture where diversity, equity and inclusion are
    central. We are committed to applying this principle as we interact with our customers,
    build our teams, cultivate our leaders and shape a company in which any employee can
    succeed, regardless of race, color, sex, national origin, sexuality and gender identity,
    religion, disability or age. Celebrating our diverse experiences, opinions and beliefs
    allows us to embrace what makes us unique and to use this as an asset in bringing

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