Competitive Intelligence Manager, Product Marketing - Alpharetta

Only for registered members Alpharetta, United States

1 month ago

Default job background
Full time
Competitive Intelligence Manager Product Marketing Overview We're seeking a Product Marketing Competitive Intelligence Manager to lead competitive research and insights that shape Aptean's market position and empower our sales teams to win You'll analyze competitors uncover trends and deliver actionable intelligence that informs go-to-market strategies and sales enablement across our global portfolio In this role you'll own competitive intelligence for key product lines driving research analysis and content creation that positions Aptean against competitors You'll collaborate with Product Marketing Sales Strategy teams to embed insights into core business functions craft compelling narratives for competitive scenarios deliver enablement tools that improve win rates

About the Role

In this role you will drive research analysis content creation owning CI on multiple products helping inform GTM strategy sales enablement is also very important in closing deals so strong communication skills are needed too As a CI manager your primary goal would be developing insightful metrics around competition which helps create strategic decisions regarding the direction of new product development etc Your other major objective is communicating these findings effectively through various channels whether it is an executive presentation or pitch deck This position will work closely alongside multiple departments including marketing finance legal human resources IT etc And last but not least they expect strong coordination between regional offices where applicable when working together efficiently They want someone who has experience managing cross functional projects while bringing innovative ideas solutions ensuring high-quality results throughout their tenure.


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