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    Content & SEO Marketer - San Diego, CA, United States - ASML

    ASML
    ASML San Diego, CA, United States

    3 weeks ago

    Default job background
    Full time
    Description

    Communications team, which is responsible for internal communications, PR/media relations, employer branding and recruitment marketing for ASML in the U.and you will report to the US Head of Employer Brand Communications.

    Employer Brand team, you will help plan and execute content designed to support our employer branding goals for ASML.

    You will be responsible for developing and delivering engaging content across a wide range of channels to build awareness of ASML as an employer of choice with our target audiences.

    You possess the skills to be mostly self-sufficient in developing and delivering the program, while being able to draw on the knowledge and experience of the U.Work closely with the US Head of Employer Brand Communications, the employer brand and U.S.

    recruitment teams to develop and deliver content (related to both ASML branding and specific competencies-) for a variety of platforms used to attract high-quality applicants to ASML
    Establish and own content strategy for channels; create and launch content that tells ASML's Employee Value Proposition (EVP) story in various formats, including social, video, website, event collateral, presentations, and more

    Manage multi-channel asset creation including but not limited to article writing, newsletter production, emails, banners, flyers, billboards, video etc.

    ,
    Own and maintain a content calendar for all employer brand communications content channels and ensure accurate and timely delivery of content assets

    Work with team members to ensure all content needs are met by effectively tracking/ trafficking content from conception to execution i.e.

    writing/editing and/or freelancer management as well as graphic design and review approval process for brand and IP protection
    Establish, manage and grow relationships with global Comms Center of Excellence, US internal communications, Talent Acquisition and other key business stakeholders to identify US-specific and globally relevant stories and coordinate publication on US/global (shared) channels

    Work with digital/creative agencies, photographers, videographers, and employer brand communications colleagues to track, measure and report on results and key metrics.

    Optimize content and campaigns based on results.
    Proactively research and recommend new employer branding/EVP content that addresses key recruitment needs
    Work closely with global editorial team to write and edit content for website, social, recruitment platforms, etc.
    Bachelor's degree or equivalent combination of education and/or experience
    Minimum of 5 years of relevant experience in campaign content management/creation
    Exceptional writing and communication skills; Secure grasp of spelling, grammar, writing mechanics, and punctuation.

    Strong project management skills:
    ability to work with agencies/vendors and adapt to changes in business priorities, timelines, scope or resources; Ability to tailor messages and develop content for specific target audiences
    Familiarity with key talent-facing channels such as LinkedIn, Glassdoor and Indeed, etc.
    Strong ability to create processes, templates and ways of working to optimize efficiency in the content creation/delivery process lifecycle
    Experience planning and executing photography and video shoots to create unique assets

    Search engine optimization (SEO) skills and/or understanding across content types from articles to landing pages to job postings etc.

    ,
    Basic working knowledge/experience with Adobe products such as InDesign, Photoshop
    Knowledge of and/or experience managing an asset management system
    Sets targets and priorities effectively and efficiently
    You may occasionally be required to travel to other ASML locations in the U.EOE AA M/F/Veteran/Disability
    Pay scales are determined by role, level, location and alignment with market data. Diversity and inclusion

    It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity.

    We recognize that diversity and inclusion is a driving force in the success of our company.
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