ppc specialist - Charlotte, NC , USA, United States - Union

Description

Union is a creative & performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results.

We're looking for a PPC Specialist with proven experience in digital marketing using paid media.

Preferred experience in the following platforms:
Google Ads (Search & Shopping), Microsoft Advertising, and Google Analytics. Experience on Search Ads 360 and Amazon Advertising is a plus. Candidates should have 4+ years of industry experience and at minimum 4 years of Paid Media experience. Candidates should be authorized to work in the U.S. at this time.

The ideal candidate will have both a collaborative mentality and a data-driven mindset that can drive positive ROI through paid media channels.

This person will be responsible for leading our paid media team across a variety of clients from strategy execution, planning, campaign structure management, campaign optimization, bidding strategies, and measurement.

An in-depth understanding of how to conduct keyword research and optimize keywords based on campaign objective is required.

Your daily responsibilities will also include tracking and steering the PPC channels campaigns towards the client's KPIs whilst also providing insight into performance in the form of weekly status updates, monthly reporting and quarterly business reviews.

Requirements

• Keen understanding of how the digital medium is consumed by the general population
• Up-to-date knowledge of current paid media marketing trends
• Excellent interpersonal and communication skills
• Experience managing and executing high budget paid media digital campaigns across channels
• Deep knowledge of analytics platforms
• Ability to develop solutions that emerge from a strategic foundation
• Confidence in presenting work and ability to interact comfortably with the team and clients

What we're looking for:

Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work.

Therefore, regardless of the position, we are looking for people to join the team that have:

• Ability to think creatively
• Ability to bring innovative solutions to the table
• Ability & desire to work collaboratively within a team environment
• Genuinely nice and kind personality
• Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
• Hard-working & self-motivated mindset
• Ability to juggle multiple projects
• Ability to quickly resolve issues as they arise
• Up-to-date knowledge of current trends
• Meticulous attention to details and overall product quality

Benefits

• Tight Knit Team
• Inspiring Work
• Matching 401K
• Third Thursdays
• Paid Time Off
• Profit Sharing
• Studiodays
• Health Benefits
• Professional Development