Mgr Srgm Trade Strategy - Hershey, United States - The Hershey Company

The Hershey Company
The Hershey Company
Verified Company
Hershey, United States

1 day ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Location:
Hershey, PA or Remote


Summary:


This position requires personal leadership and initiative, critical and strategic thinking, cross-functional collaboration, ability to work under pressure to meet deadlines, strong customer/channel knowledge, strong financial acumen and business judgement, and leadership presence.


Major Duties/Responsibilities:


  • Identify and evaluate promotion optimization opportunities, in partnership with Sales VPs and his / her teams of Sales Directors and CSEs, to drive profitable sales and share growth across the U.S. Large Format channel and develop strategic sellin stories to ensure insights are commercialized
  • Serve as the lead for developing bestinclass Trade Strategy tools and analytical approaches (e.g., Tableau, PEA) that integrate multiple data sources to provide a full picture of the top and bottom line impacts of promotions for both Hershey and retailers. Collaborate with crossfunctional partners to optimize functionality and effectiveness, and lead SRGM analyst crosstraining and best practice sharing
  • Leverage a pioneering suite of tools, combined with analytical rigor at a channel and customerspecific level, create strategic Large Format channel annual promotional guidelines and guardrails to ensure growthdriving insights are commercialized throughout U.S. Large Format sales teams
  • Develop and expand Hershey's promotional offer innovation capabilities, a key growth pillar and investment (~$1.3M annual cost) for SRGM, across all categories and channels to identify new and innovative promotional offer structures, combined with historical instore results / analytics to uncover bestinclass insights and commercialize results with top sales teams
  • Execute complex and comprehensive analyses to support the development of channellevel and customerlevel promotional strategies that achieve sales, share, and profitability objectives and facilitate strategic conversations with internal Sales Directors and retailers (including customer reviews and top to top meetings) to evaluate tradeoffs and commercialize opportunities

Preferred Skills and Experience:


  • Very strong technical skills (e.g., Excel, Powerpoint / Thinkcell, Tableau, Alteryx), with proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, 3rd party syndicated data) to develop insights and strategy recommendations
  • Strong analytical skills and business / financial acumen
  • Strong collaboration and communication skills
  • Strong presentation skills, leadership presence, and ability to influence up the organization
  • Problemsolving mentality, intellectually curious, and strong critical thinking skills
  • Entrepreneurial skills and style
  • Ability to prioritize and manage multiple projects and initiatives simultaneously
  • Experience working in, and helping to develop, a new function is a plus
  • Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
  • Strong working knowledge of SAP is a plus

_Minimum Required Experience:
_

  • 5+ years of business experience, with strong preference for multiple years of experience in FMCG analytical role(s)
  • Ideally experience in Sales, Finance, Marketing, or analytical functions (e.g., Category Mgmt)
  • Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics preferred

_Education:
_BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent

LI-MH1

LI-Remote

The Hershey Company is an Equal Opportunity Employer.

The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
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