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    Digital Marketing Analyst - Chicago, United States - Kemper

    Kemper
    Kemper Chicago, United States

    1 week ago

    Default job background
    Description

    Location(s)

    Alpharetta GA, Birmingham AL, Chicago IL, Dallas TX, Jacksonville FL, Miami FL, St. Louis MO

    Details

    Kemper is one of the nation's leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive. Kemper's products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises.

    Position Summary:

    Marketing Analyst responsibilities include identifying and implementing search engine optimization (SEO) efforts so that keyword searches and organic/paid search traffic will funnel more visits to the website. The analysis will also assist in paid marketing analysis and optimizing marketing efforts across SEO and PPC. To be successful in this role, you should have experience with both SEO and PPC campaigns and be comfortable with processing and analyzing marketing data.

    Position Responsibilities:

    • Analyzes current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area
    • Assists with drafting, defining, and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic
    • Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages
    • Analyzes SEO traffic metrics such as search engine referrals and keyword rankings.
    • Collaborates with marketing managers, vendors, and other staff to provide guidance and insight on SEO and optimal user experience
    • Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies
    • Monitors specific SEO efforts; gathers and analyzes data and reports results to the team.
    • Maintains current knowledge of developments and best practices in SEO
    • Measure ROI of online and offline advertising campaigns
    • Create reports and analytics to highlight marketing KPIs such as: leads, conversion rates, website traffic and social media engagement
    • Performs other related duties as assigned

    Position Qualifications:

    • Three plus years of work experience as a Marketing Analyst or similar role
    • BSc in Marketing or relevant field
    • Expertise in Google Analytics
    • In-depth understanding of SEM campaign strategies and SEO practices
    • Ability to work with digital content management systems
    • Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines
    • Proficient with Microsoft Office Suite or related software
    • Basic understanding of HTML, JavaScript, and CSS
    • Experience with PPC campaigns
    • Experience with SQL preferred
    • Excellent verbal and written communication skills.
    • Excellent organizational skills and attention to detail.
    • Strong analytical and problem-solving skills.
    • This position is a remote role and can work from a US based home
    • Sponsorship is not available for this opportunity

    The range for this position is $50,900 to $89,200. When determining candidate offers, we consider experience, skills, education, certifications, and geographic location among other factors. This job is also eligible for our Kemper benefits package (Medical, Dental, Vision, PTO, 401k, etc.)

    #LI-JO1

    #LI-Remote

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