- Evaluating and improving existing channel marketing strategies.
- Developing and testing new channel marketing strategies.
- Providing sales enablement training for channel campaigns.
- Maintaining a strong understanding of the SourceDay platform, competitor products, and industry trends.
- Working closely with the partner and customer success teams to align on strategies, programs, events, and communications approaches.
- Promoting SourceDay to assigned channels through tactics such as email, website content, webinars, co-authored assets, in-person events, and SEO strategies.
- Analyzing market data, trends, consumer preferences, and competitor behavior to optimize channel marketing strategies.
- Ensuring campaigns are appropriately tagged for attribution, analysis, and performance reporting.
- Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
- Working closely and owning co-marketing activities with large/complex partners (webinars, events, white-papers, etc)
- Owning creating email/communication sequences for partner distribution to end-users.
- Understanding and reporting on SourceDay's channel funnel metrics/conversions/analytics
- Bachelors' degree in marketing or related field. MBA preferred.
- Minimum of 4 years of experience in B2B SaaS channel marketing; supply chain, procurement, or manufacturing industry experience preferred.
- Minimum of 3 years working with ICP- and persona-driven pipeline development.
- In-depth knowledge of current channel marketing strategies including associations, partners, and leveraging end-users as a channel.
- Strong analytical and strategic thinking skills
- Ability to distill complex information into easy to understand content.
- Tech savvy; you know your way around a variety of systems including Salesforce, Marketo, and Outreach, or similar tools.
- Naturally curious, you like solving problems and learning new things.
- Strong communicator with great interpersonal skills.
- Ability to liaise with multiple levels within partner companies and associations.
- A good 'juggler'; the ability to consistently deliver high quality work in a fast-paced environment with changing priorities.
- An exciting opportunity to join a dynamic growth team at a fast-paced, continually evolving start-up in the manufacturing/supply chain sector.
- A company that believes in its mission and truly embodies the "we're all in this together" attitude, celebrating successes across the business.
- A hybrid working environment with the opportunity to mix working onsite in our spacious office near the Arboretum, with working from home
- Flexible hours, unlimited PTO, and competitive health insurance options
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Channel Marketing Sr. Manager - Austin, United States - SourceDay
Description
Hybrid Remote & In-Person (Austin area preferred)
Are you looking for an opportunity to grow your career? SourceDay is a B2B SaaS, venture-backed startup focused on the supply chain industry, and we are poised for the breakaway. SourceDay is looking for a smart and resourceful channel marketing guru with a proven track record of planning and overseeing the implementation of our marketing strategies across our non-direct channels. You will be developing channel-specific marketing strategies designed to grow channel engagement, strengthen relationships, and drive revenue.
Your profile
Reporting directly to the VP of Marketing & Growth as an experienced professional on a career path, you're an ace with channel marketing in B2B SaaS. You bring direct experience in translating ICPs into real world strategies and programs that drive measurable results. You are also skilled at managing multiple channels with different needs, dynamics, and cadences.
What success looks like
This role is key to our growth initiatives and will be measured on your ability to contribute quality, top of funnel (TOF) prospects into the sales pipeline from a variety of channels. You own your number and will work cross functionally to ensure brand and messaging are in lock-step with direct channel marketing efforts.
Some of your responsibilities will include
What you bring to the table
What we offer you:
SourceDay is an Equal Opportunity Employer and does not discriminate in employment opportunities on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, disability, marital status, age, veteran status or disability.
About SourceDay
Up to 70% of manufacturing and retail supply chain issues happen before shipment. SourceDay's leading cloud-based supply chain software removes these issues and helps companies achieve up to 96% on-time materials delivery through real time notification and management of purchase order changes.
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