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    Director, Product Marketing Strategy - Los Angeles, United States - NBCUniversal

    NBCUniversal
    NBCUniversal Los Angeles, United States

    1 day ago

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    Description
    Company Description


    NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

    Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone.

    Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live.

    We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

    Job Description

    At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain.

    We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo.

    Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.

    This ambition is a group effort.

    As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation.

    We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product.

    As a company, we embrace the power of transparency and inclusion.

    We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside.

    We are determined to forge the next frontier of streaming through trust, teamwork, and talent.


    Peacock is looking for a senior leader with broad experience and expertise synthesizing product value propositions into cohesive marketing strategies and deploying them across channels.

    Reporting to the VP, Product Marketing & MarTech, this role will be responsible for developing the Product Marketing organization and leading marketing campaigns that drive product education and feature adoption.

    The successful candidate will have a blended background across marketing channels and product.

    They will be a polished leader, capable of managing a team to maximize the performance and individual growth of each direct report.

    They will be passionate about defining a culture which balances a process-driven approach with efficiency and accountability.

    Key Responsibilities

    Establish a repeatable lifecycle for launching product features, partnering with Product stakeholders from ideation through development and GTM execution
    Partner with insights team to identify key consumer audience segments and motivators for subscription
    Craft core value propositions for the overall product. Identify unique selling points for the consumer offering, subscription benefits, and product features, and distill clear and concise positioning to resonate with target audience segments
    Collaborate with Brand, Creative and Comms partners to develop consumer messaging across marketing channels, which captures and adheres to positioning; coordinate with channel owners on deployment to ensure consistent audience experience
    Oversee the development, maintenance, and dissemination "source-of-truth" materials which educate cross-functional team members on current positioning and corresponding messaging templates
    Construct, and operationalize the go-to-market approach for launching new Product features; collaborate with Product leaders from development to delivery, to align positioning, craft messaging and drive feature adoption through marketing
    Develop process for auditing implementation of positioning and impact of strategy once in market. Derive insights from analysis to feedback into positioning refinement
    Determine core conversion KPIs and lead the development of yearly OKRs, ensuring strategic roadmap ladders into overall goals and managing leadership expectations
    Foster strong relationships with cross-functional colleagues in Growth & Lifecycle Marketing, Marketing Strategy, Product, and Analytics to establish a focused, efficient and collaborative workflow
    Ensure comprehensive coverage of the content portfolio on site; assess depth of content coverage and coordinate with PR, Brand, and Content colleagues to ensure visibility
    Interface with Executive Leadership to report on progress of Product Marketing and conversion goals; craft and present concise narrative to ensure unified understanding of current state, projected trend, next steps and any needs or blockers
    Lead a team of Product Marketers with a variety of skill levels. Leverage experience to mentor junior teammates; teach and delegate to grow overall team skillset and output

    Qualifications

    Qualifications/Requirements:

    8-10+ years of marketing, product marketing or product management experience; DTC experience a plus
    Proven track record of building product positioning frameworks and leading cross-functional go-to-market efforts
    Excellent organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences
    Strong leadership skills with the proven ability to coordinate and influence team members from multiple internal departments and external vendors
    Strong character exhibiting company core values: Collaboration, Agility, Diversity, Consumer-Led, Transparency, and Pride

    Eligibility Requirements

    Interested candidates must submit a resume/CV online to be considered
    Willingness to travel and work overtime, and on weekends with short notice
    Must be 18 years or older

    Desired Characteristics

    Accountable; capable of owning wins and missteps alike
    Detail-oriented, with a commitment to organization and documentation
    Adaptable performer who can lead effectively under pressure and through significant change
    Ability to synthesize and simplify complex concepts/requirements to the team and stakeholders and tie back to business objectives
    Culture carrier with strong leadership skills to drive, deliver, develop and inspire
    Results-oriented with initiative to work until job is complete

    Hybrid :

    This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.


    This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

    Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

    Salary Range:
    $165,000 - $190,000 (bonus + LTI eligible)

    Additional Information


    NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

    NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.


    If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability.

    You can request reasonable accommodations by emailing
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