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    Product Marketing Lead - Sidney, United States - The Adkins Group, Inc.

    The Adkins Group, Inc.
    The Adkins Group, Inc. Sidney, United States

    4 weeks ago

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    Description

    Job Description

    Job Description

    THE ROLE

    In this role, you will treat your product family(s) as your own business, developing intimate knowledge of markets served, customers, application, competitors, costs, and margins.

    You will work across functions to drive cost reduction initiatives, negotiate commercial opportunities, develop, and deploy promotional activities, and execute new product introduction strategies.

    This role could be filled as a Product Specialist, Assistant Product Manager, or Product Manager, depending on experience.

    The key responsibilities of the Product Marketing Lead include, but are not limited to:

    Product:


    • Develop product strategy and budget.


    • Identify and execute on monthly order goals assisting sales in order closure.


    • Target and implement cost reduction programs.


    • Identity and prioritize new product needs and opportunities.


    • Maintain technical expertise on product line.

    Pricing & Profitability:


    • Review incoming margins daily, driving actions as needed.


    • Meet margin expectations for both orders and revenue.


    • Develop and execute pricing strategies.


    • Provide pricing for corporate contracts, maximizing both share and profit.


    • Create and track cost estimates on new product.

    Promotion:


    • Utilize Marketing Communications team to develop content across web, print and multi-media platforms.
    • Develop regular promotional plans for product line.


    • Consistently review competitor promotional positioning.


    • Regularly visit key customers.

    Sales Channel:


    • Develop strong relationships with sales channel and collaborate on closing opportunities.


    • Identify and drive channel strategy with distribution and OEM sales teams.


    • Interface with distributors and distribution sales team to maximize Amphenol share of the shelf.
    • Support training efforts for both direct sales and distribution team.

    If the following describes you, we would love to talk with you about the role


    • Bachelor's degree in business or engineering preferred, two years' minimum relevant experience.


    • Experience with developing product strategy, budgeting, pricing strategies, promotional plans.


    • Ability to interface at all levels of departmental and top management.


    • Experience with promoting and selling products.


    • Highly organized, self-motivated.


    • Proficient in Microsoft Office Suite.


    • Ability to learn and use operating programs.

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