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Sr. Manager, Lifecycle Marketing - Bellevue, United States - Classmates
Description
Salary Range:
$141,900.00 To 183,500.00 Annually
We are looking for a strategic and results driven senior marketing leader who is not afraid to think outside the box to deliver best-in-class email experiences.
As a leader of the team, you will be responsible for defining and executing on the email program's strategic vision and plans, managing our reputation, and driving engaging customer experiences throughout the entire customer journey, building strong engagement, retention, and conversion success.
ClassmatesLaunched in 1995, is an original Seattle area startup.
For over 25 years, Classmates has operated as the leading online social network service in the United States for bringing high school alumni together.
Classmates serves over 70 million members and enables its users to find and reconnect with high school friends.In addition to facilitating connections with high school friends, Classmates also features the largest library of digitized yearbooks available anywhere on the Internet, to help members reconnect, reminisce, engage, and plan reunions with alumni.
Employees enjoy flexible work hours every day, whether working remotely or in the office. Our hybrid work schedule offers flexibility to work from home. When in the office, employees are able to enjoy our state-of-the-art facilities. Our office includes complimentary snacks, beverages and crazy-good perks like catered lunches, offsite team events and moreWe offer very competitive salary + generous bonus package, 100% company paid health insurance (Medical, Dental, Vision) for all employees, UNLIMITED vacation, Paid Sick Leave, Paid Holidays, Paid Bereavement, Student Loan Repayment Program, 529 Education Savings Plan, Paid Parental Leave, subsidized Dependent Care, Training/Education Reimbursement, 401k Plan with Company Match, Pet Insurance, Employee Referral Rewards, gym access, kayak more Check us out here
Responsibilities:
Lead the strategic vision for the Email Team.
Utilizing insights and customer data, lead the development and optimization of lifecycle communications for all customer segments, increasing customer retention.
Own email marketing team strategy, goal setting & performance.
The email marketing program is a key driver of business success, and in this role, you will create, track too, and own performance of the program.
Manage and optimize email campaigns, continuously assessing performance, making data-driven improvements, and driving the growth and enhancements of our cutting-edge email delivery system.
Working closely with Engineering leads to drive a product roadmap that is consistent with our strategic vision and goals.Own and manage our email deliverability,
following best practices, staying on top of new technology and trends, and consistently testing new ways to resurrect and engage users.
Mentor a team of talented email marketers. Cultivate a data driven, test & learn approach as you drive for high performance.
Work with leadership across the company , representing Email in roadmap planning, performance tracking, & in cross functional teams to ensure a seamless & consistent customer experience across all touch points.
Be the expert on Customer behavior and business drivers , ideate new initiatives to improve key metrics, and build the case within the business to support the goal.
Own email marketing strategy and regular reporting to Sr. Leadershipon progress and upcoming projects to drive engagement, upsell and retention metrics.
Evaluate the end-to-end customer journey to identify opportunities
to improve our effectiveness and collaboration across customer retention (data, personalization, marketing automation and product experience)
Develop and implement comprehensive lifecycle marketing strategies
to enhance customer engagement and retention.
Establish and monitor key metrics for lifecycle programs , rapidly iterating and scaling successful initiatives.
Desired Skills and Experience:
10+ years of experience leading lifecycle, email, or engagement marketing.
Experience leading successful marketing teams and working collaboratively across multiple departments to deliver results.
Strong understanding of all key marketing areas, including customer acquisition, product, A/B testing and analytics.
Track record of developing and executing successful retention, engagement, and re-engagement strategies, including measuring, and delivering on business KPIs.
Extensive experience in email deliverability, balancing trying new ideas with reputation management.
Experience gathering and using customer insights and data to drive communication strategy via tools like Google Analytics, MicroStrategy, etc.
Ability to thrive in a fast-paced environment, managing multiple, competing priorities simultaneously. Have a bias for action.
Bonus Skills:
HTML / CSS for email, SQL, graphic design, copywriting, and project management experience.
Education/Qualifications:
BA/BS or similar education/experience
Salary Range:
Min:
$141,900
Mid:
$166,300
Max:
$183,500
The pay range reflects the salary amount the Company reasonably expects to pay for the position. It is not a guarantee of actual compensation or a specific payment amount to any candidate. The actual compensation will depend on numerous factors including, without limitation, a particular candidate's experience and qualifications.
The Company's Applicant and Worker Privacy Notice can be found here.
PeopleConnect is an equal opportunity employer.
Local area candidates are encouraged to apply, and please note we are not able to offer visa sponsorship, visa transfer, or corp-corp arrangements.
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