Vp, Brand - Waltham, United States - Constant Contact

Constant Contact

Verified Company

Waltham, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner.

_There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams_.

Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online.

We're energized by new challenges and new possibilities-and we're just getting started

Constant Contact is looking for a passionate, creative marketing leader to drive the evolution and growth of its brand identity with internal and external audiences.

Reporting to the CMO, as VP of Brand & Creative you will be leading the strategy, design, and production teams who build, refine, iterate, and test creative to improve our customers' experience from impression to purchase.

Representing one of the top small business software brands, you will have the opportunity to build and influence Constant Contact's brand identity to capture the attention and interest of the modern small business owner.

What You'll Do:

Leading a team of offline and digital design and copywriting experts to curate customer experiences at events, surfing the web, on our website, and in our product
Developing a culture of datadriven strategies and resultsdriven discipline, and owning accountability to the brand and associated investments to business performance
Partnering with the media teams to build the right creative for the right audience across channels
Working crossfunctionally with product marketing, research, and demand generation teams to build successful gotomarket strategies for new product and new market launches
Exploring industryspecific niches and style of imagery and vernacular to help gain awareness and traction in diverse small business markets (think a plumber vs a brewery vs a gym)
Defying "small business" marketing norms to test innovative, breakthrough creative for the upandcoming small business owner
Obsessively testing and learning about small business owner challenges and needs to build creative the resonates and inspires
Working with HR and Communications teams to support dynamic employee programs that build confidence, excitement, and trust in Constant Contact's volunteer, DEIB, community engagement, and thought leadership initiatives
Managing the Brand & Creative teams marketing and resource budget, including monthly and quarterly planning and performance reviews
Being a righthand to the CMO as a voice of Constant Contact's mission and champion of its brand promise
:helping the small stand tall

Who You Are:

10+ years of experience in design, brand, and creative fields
8+ years experience as a manager or people leader
5+ years experience in growth

- and data-driven marketing teams, preferably in the B2B software/SaaS space

Experience both inhouse and clientside with scaled organizations of 500+ employees
Proven ability to thrive in fastpaced, highgrowth organizations
Passion for professional development and coaching

Why You'll Love Us:

We celebrate one another's differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
Join the experts. If you're passionate about supporting businesses and organizations, you won't find a better spot to share your talent. We're dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, nonprofit organizations, and community groups.
You'll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
A generous paid time off policy and a competitive benefits package that supports the health and wellbeing of you and your family
At Constant Contact, we're all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate inperson, participate in live trainings, and socialize with colleagues._
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to com