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Brand Strategist, RL Cross-Portfolio Marketing - Seattle, United States - META
Description
You can create a Career Profile to get job suggestions, prepare for the interview process, and more.Brand Strategist, RL Cross-Portfolio Marketing
Brand Strategist, RL Cross-Portfolio Marketing
At Reality Labs, we're building tools that help people feel connected, anytime, anywhere.
The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-driven marketing and creativity to accelerate business results.
We are seeking an experienced Brand Strategist for the Reality Labs Cross-Portfolio Marketing team.This role will be responsible for the most important brand opportunities across RL's portfolio, defining the blueprints and building the tools that help teams make enduring decisions.
For example, (1) helping the organization understand and implement brand architecture and naming strategies across RL products, (2) develop and refine RL portfolio-level brand strategy frameworks, and (3) collaborating closely with partners throughout the Reality Labs organization and across Meta.
The ideal person for this role has a strong background in developing cogent, creative, and insights-driven brand strategies.They are a doer with the unique ability to solve problems, collaborate, and drive stakeholder alignment on high-priority brand initiatives.
They are a highly-skilled communicator with a proven ability to ask and answer difficult questions, form quick (but sound) perspectives, advise senior stakeholders, and be a true partner to creative and cross-functional teams.
They are a hybrid thinker:
equal parts analytical acumen and creative fluency.
Finally, they are able to look beyond individual brands and teams to optimize for our goals as a portfolio of brands.
It will be critical that this person is able to unify teams around a strategic north star in a fast-paced, highly cross-functional, dynamic environment built to move fast.
They are excited about the technologies that Meta creates and the potential of the metaverse.Brand Strategist, RL Cross-Portfolio Marketing Responsibilities
Develop guidelines and socialize strategies to equip the RL organization
Develop and refine brand strategy frameworks, translating them into design experiences
Consult with cross-functional teams within Reality Labs to help them understand and apply our brand architecture and naming strategies
Craft value propositions and messaging frameworks that are all fueled from consumer and cultural insights to build brand equity
Develop a deep understanding of our consumer personas, mindsets, attitudes, values and behaviors across RL products and industries
Partner with research and insights teams on programs to identify and measure long and medium-term brand value
Ensure the brand is translated across different dimensions including tone of naming, design, creative, media and experience
Analyze, monitor and report on the competitive landscape to determine where our brand and products fit over time, where to target consumers and how to have the greatest impact for our brand
Consult Integrated Marketing on inspiring briefs to reach our target audiences and achieve business goals
Collaborate closely with partners throughout the Reality Labs organization and across Meta, including Local markets, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
Minimum Qualifications
10+ years experience developing and driving insight-fueled marketing brand strategies and plans at a consumer brand
Experience building, implementing, and optimizing brand systems, brand architecture, and naming systems
Experience with brand positioning and messaging frameworks
Experience with creative strategy, brand strategy, comms strategy, working closely with Creative, Marketing, and Product executives alike, while also feeling comfortable diving demonstrated into research and insights to quickly test new ideas
Experience in effectively demonstrating the value of strategic thinking within highly-cross functional product-driven organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure
Experience simplifying complex information into consumer narratives, with proven storytelling prowess
Expertise in interpreting and deciphering quantitative and qualitative data and distilling the insights to unlock creative marketing platforms and programs
Experience presenting to executive and senior leadership
Thrive in a self-starter, fast-paced and changing environment
Preferred Qualifications
Experience in consumer product categories and brands such as consumer technology, wearables, AR/VR technologies, or culture driven brands
Experience working for a developing or emerging brand with multiple products
Experience developing and rolling out cross-org strategies for brand implementation and/or governance
Interest in retail innovation and desire to keep a pulse on the latest technologies
Experience collaborating within dynamic and matrixed organizations
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
If you need support, please reach out to accommodations- .$150,000/year to $211,000/year + bonus + equity + benefits
Individual pay is determined by skills, qualifications, experience, and location.
Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable.
In addition to base salary, Meta offers benefits. Learn more about benefitsat Meta.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
You may view our Equal Employment Opportunity notice here.We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law.
You may view Meta Pay Transparency Policy,Equal Employment Opportunity is the Law
notice, and Notice to Applicants for Employment and Employees
by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program
in certain locations, as required by law.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
If you need assistance or an accommodation due to a disability, you may contact us at accommodations- .#J-18808-Ljbffr
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