- Identify high-value audiences, research audience behavior and attributes, & use tools such as internal analytics platform, CDP, Google Analytics, etc to create compelling narratives to fuel team ideation sessions for personalized experiences.
- Leverage SQL and other tools for hands-on audience identification, research, & distribution for execution.
- Provide expertise in SQL, audience creation, and personalization-at-scale.
- Create & maintain reporting of audience cross-channel outcomes and performance.
- Assist paid & owned team in discovering opportunities and reporting on campaigns for segmentation in relevant marketing channels (email, SMS, Google, paid social, etc).
- Participate in weekly execution sessions for digital, marketing, and retail experiences. Insights, Analytics, & Reporting
- Leverage tools such as Amperity, internal analytics platform, Google Analytics, Monetate, ContentSquare & others to identify areas of improvement & surface insights that increase revenue, decrease costs, or improve the user experience.
- Leverage PowerPoint and elevated storytelling to evangelize insights and advocate data-driven hypotheses for testing.
- Respond to requests from various internal & external stakeholders for performance data and reporting
- Perform other ad hoc analysis and reporting as directed
- Provide and make recommendations for new and innovative tests, solutions for unmet reporting needs, and effective revenue and/or loyalty-driving strategies
- Create and distribute all digital testing performance reports (daily, monthly, quarterly, yearly, etc.) Other
- Other duties as assigned - the candidate will be cross-trained in web analytics, CRO, Voice of Customer, A/B testing, and advanced analytics methods, and will be expected to contribute to the entire team as needed.
- Degree in Economics, Mathematics, Statistics, Marketing, Data Science preferred; other subjects will be considered but a strong aptitude for mathematics and analytics must be shown
- 3-5+ years of personalization/CRM/analytics/testing/user experience optimization with a strong, hands-on background in audience creation, reporting, and/or personalization.
- 3+ years of hands-on experience identifying, creating, and executing against audiences in big data platforms (BigQuery or Snowflake), CDP, and/or similar tools.
- 2+ years of hands-on experience with A/B testing, personalization, and marketing tools, such as Monetate, Amperity, etc.
- 3+ years of hands-on experience with creating audiences via SQL.
- Adobe Analytics or Google Analytics experience
- eCommerce and retail or commercial trading experience
- Proven ability to leverage data to create value-added insights and storytelling.
- Hands-on experience developing, executing, and measuring audiences and digital personalization experiences.
- Ability to build and own strong cross-functional partnerships with Marketing and IT to deliver consistent omnichannel strategy
- Master's degree in Economics, Mathematics, Statistics, or MBA
- 5+ years experience in a large personalization-at-scale program.
- Experience coding software such as SQL, R/RStudio, and Python; experience working with big data and associated techniques.
- Experience coordinating with marketing counterparts to build cross-channel personalization, particularly in email & SMS.
- Experience with UX design and prototyping preferred
- eCommerce, retail, or commercial trading experience at luxury/lifestyle brand
- Customer Centric.
- Love of the consumer that drives desire to create compelling, memorable, and engaging retail experiences online.
- Value the importance of the customer relationship and the importance of every interaction with the consumer.
- Leadership.
- Delight in sharing success with subordinates and peers.
- A natural collaborator and ability to influence others. o Talent for mentoring, developing, recruiting, and inspiring teams.
- Listen with empathy; be willing to champion ideas and people.
- Analytical Thinker.
- Utilize data to inform decisions.
- Focus on KPIs that can be tracked, tested, reported, and used to create actionable decisions to ensure performance. Desire to raise the voice of our customer through data, analysis, and elevated storytelling.
- Organized.
- Operate with prioritization of workload, to yield highest return on investment.
- Comfortable working under deadlines, managing multiple priorities, taking initiative, and paying close attention to detail.
- Outstanding Communicator.
- Ability to present to large groups while inspiring and motivating action for implementation of ideas. Comfortable presenting to senior executives.
- Candid, direct and honest.
- Adept at both written and verbal communication.
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Digital Personalization Analyst - Austin, United States - Kendra Scott
Description
Role:
Digital Personalization Analyst
DEPARTMENT:
E-Commerce
About Kendra Scott:
We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW experience.
Family, fashion, and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community.
A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce.
Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.
Position OverviewThe role will be primarily focused on helping us to build into personalization at scale by identifying audiences, creating compelling narratives, and assisting the team in executing elevated cross-channel experiences for defined audiences.
A heavy emphasis will be put on tracking audience behavior and performance across channels.The role will collaborate with our digital, marketing, and IT partners to identify and create audiences in our analytics platform, CDP, and other SAAS solutions supporting the digital ecosystem.
Reporting on cross-channel audience performance and other requests from time-to-time such as assisting with statistical power testing, orchestrating and executing experiences on the website and other channels, and preparing and reporting test results.
You will have the opportunity to partner with our personalization and analytics leads to ideate the future of the program.
You will participate in proactive insights generation and will respond to ad-hoc requests for insights.As a member of the broader Web Analytics & Personalization team, you will help to drive significant improvements in ecommerce revenue by deeply interrogating metrics and transforming data to insights; you'll proactively surface insights from data, advocate for them through elevated storytelling, and prove their value through testing.
Roles & Responsibilities:
Audience Creation & Personalization
Professional Qualifications:
Minimum
Personal Characteristics:
